'Oh-No' Proof Underwear by Knixteen

The first ever period underwear made exclusively for teens

get it

Reviews

1358714
 

Discussion

You need to become a Contributor to join the discussion - Find out how.
740883
Joanna GriffithsMaker@jogriffiths · Chief Knixpert @Knixwear and @Knixteen
Hi there! This is Joanna, the founder of Knixteen and sister brand Knixwear. Thank you Gwen for submitting Knixteen and supporting our mission to empower girls to be the boss of their periods. Please feel free to ask questions, provide feedback and share this product with your friends and family. Through our sister brand Knixwear we’ve been making awesome leak proof underwear for a few years now and we kept hearing one thing over and over again: “I wish this existed when I was a teen!” We started doing to the research and discovered three important things: 1) Teens are getting their periods, younger and younger. The average age a girl gets her period in the US is now 12 - 100 years ago it was 16-17! 2) Periods are one of the main stress drivers for young girls, alongside really big things like depression, doing well in school, peer pressure, bullying and body image. 3) The average woman will throw away 250-300 lbs of disposable pads, tampons and applicators in their lifetime. Thanks to reusable alternatives like knixteen this does not have to be case. We saw an incredible opportunity to help teens be the boss of their periods from cycle one, empower them to do more of what they love and help create a sustainable environmental change in the process. We worked really hard on the launch of knixteen and our e-commerce and informational portal knixteen.com and we would love to hear what you think. We’re looking for feedback on the creative, period FAQ, brand tone of voice and on the product itself. As a company that was born from listening, we are excited to hear what you think.
740883
Joanna GriffithsMaker@jogriffiths · Chief Knixpert @Knixwear and @Knixteen
Forgot one (very) important thing! We are on the hunt for a stellar charity to create a long term partnership with. If you know of any charities that empower girls with a focus on education, body image and self esteem please let us know!
124932
Arun Pattnaik@arunpattnaik · UX'er for web startups, maker of things.
@jogriffiths Congratulations on the launch 🎉🔥 . If you're open to partnering with non-US charities, I can put you in touch with an Indian non-profit which works for the upliftment of teenage girls in various capacities.
740883
Joanna GriffithsMaker@jogriffiths · Chief Knixpert @Knixwear and @Knixteen
@arunpattnaik thank you for checking us out. Yes absolutely open to non-US charities. What is the name of the non-profit you are thinking of? Would be great to check them out.
124932
Arun Pattnaik@arunpattnaik · UX'er for web startups, maker of things.
78621
Anarghya Vardhana@anarghya503 · Senior Associate, Maveron
@jogriffiths http://girlrising.com/ is an awesome organization! And so many young girls have to miss school due to their period :( Congrats on the launch and so glad that you are doing this!
740883
Joanna GriffithsMaker@jogriffiths · Chief Knixpert @Knixwear and @Knixteen
@anarghya503 this organization looks awesome! Thank you for the recommendation!
40595
Amir Jaffari@amirjaffari · Growth @Shopify
Nice website who designed it ?
740883
Joanna GriffithsMaker@jogriffiths · Chief Knixpert @Knixwear and @Knixteen
@amirjaffari thank you! The Leo Burnett Toronto team did the design for us as a joint venture because our mission really struck a chord with them! Super grateful to have had their support.
50238
Satish Kanwar@skanwar · VP of Product at Shopify
Great product, message, and team (and awesome Shopify implementation too 🙌🏽)!
740883
Joanna GriffithsMaker@jogriffiths · Chief Knixpert @Knixwear and @Knixteen
@skanwar thanks so much! We love using shopify - literally tell anyone who will listen how great it is.