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Really wonderful idea! The heavy use of the Lego trademark in their promotional materials makes me apprehensive, though. They're known for aggressively protecting the appearance of Lego blocks in the media, print, and television. I couldn't imagine they would let someone capitalize on their brand like this, even if the idea is good and the execution is excellent.
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@futhey That's the first thing that popped into my mind as well. They've raised a ton of money so far that validates why LEGO should create the official version, so hopefully all the cash doesn't get sucked into the legal void.
@futhey As far as I remember the connectors (size & form) are protected and LEGO is going after companies that make compatible bricks. But maybe they found a legal loophole.
This might be the coolest thing I've ever seen... and the definition of "why didn't I think of that?" Read more abt it: http://kotaku.com/flexible-lego-... http://www.teenvogue.com/story/l...
@jsneedles 🔥🔥🔥
So sweet! They got 4571% of their initial goal at Indiegogo! That's a great proof of demand. The thing I see, that such loops are very easy to copy for competitors... @jsneedles do you now about Fidget Cube? It was very successful at Kickstarter, but then the copies of it were selling everywhere :\
Love it! Legit to use Lego trademark like that?