New Snapchat

The new Snapchat, redesigned to separate social from media

#4 Product of the WeekNovember 29, 2017
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New Snapchat now separates the social from the media. This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right. It also includes algorithm changes to surface your best friends.

Discussion
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41 Reviews3.5/5
Instagram be like - let the work begin.
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@iamsooraj 8 days later - welcome Instagram Direct.
The biggest update in this release is the separation of social (i.e. your friends) and media (i.e. entertainment content), similar to the rumors that Facebook might do the same to their coveted feed by tucking brand content behind an Explore feed (see @sarahintampa's TC article on this). Side note: I found it interesting that @evanspiegel introduced the feature in the promo video. Previous videos were typical flashy music videos showcasing new features.
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@sarahintampa @evanspiegel @rrhoover It feels like this promo video wasn't made for snapchat's users but more for the press / investors in mind (seeing as the redesign was also announced in that earnings report thing a few weeks back).
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@sarahintampa @evanspiegel @rrhoover It would be interesting to see how the ad revenue affects this change. As now number of media ads/snap story clicks and views will surely go down a lot of folks only interested in a social private network. (my assumption!)
@sarahintampa @evanspiegel @rrhoover As we can see Facebook is moving/planning in adjusting the feed (changing algo or whatever you say), I guess Evan was again the first mover. the question still remains, how it affects the revenue.
Those screenshots barely look different to the older editions of the app. They've just moved where your friends' Stories are. Not much of a redesign is it?
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@dr_motley This is a huge change in UX. Not every redesign is a rebranding effort.
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@thejfkshow I understand that, but this had been hyped as a massive change. I'm not sure that moving Stories from one place to another is quite as major as we were led to believe.
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@dr_motley - I completely agree. I love this change, but it isn't massive. The app works virtually the same except that you swipe a different direction to get to your friends. It's more of a philosophy change than a major update. Still good, but when you say "biggest update ever" people are going to be looking for major changes and they won't find them.
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@dr_motley I was gonna say the same thing. At least with the examples, it doesn't look like a "huge" design change. But I'd like to see it in action before completely saying that.
So a content filter and a relevancy algorithm is a redesign these days 🤔
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This is very pro-user and that's awesome, but I'm curious as to how the advertisers will react to this. Can't wait to try it out.
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