As a marketer and designer, I’ve always been fascinated by the 'invisible' gap between a beautiful design and an effective one. I noticed that teams often spend weeks debating button colors or font sizes based on gut feelings rather than data. One day, after seeing a brilliant ad campaign fail simply because the CTA was placed in a visual 'dead zone,' I realized that every creator deserves access to neuroscientific insights without the enterprise-level price tag. That spark led to NeuroAds.ai—bringing lab-grade eye-tracking tech to every designer's desk. The core problem is the 'Attention Deficit' in modern advertising. Traditional eye-tracking studies are slow, expensive, and require physical participants, making them impossible for fast-moving startups or agile agencies. Consequently, most ads are launched based on guesswork, leading to wasted budgets and low conversion rates. We wanted to democratize visual analytics by using AI to predict human focus instantly, allowing users to 'pre-test' their creatives and fix distractions before spending a single dollar on media. Initially, our focus was purely on building a complex analytical engine. However, early feedback taught us that speed and integration were just as important as accuracy. We realized that a great tool is useless if it disrupts the creative workflow. This led us to pivot from being just a web-based dashboard to developing a Figma Plugin and a Chrome Extension. We evolved from 'just a heatmap generator' to an integrated 'attention assistant.' Throughout the process, we also simplified our data visualization—moving from raw data points to intuitive 'Fog Maps' and 'Heatmaps' that even a non-designer can understand in seconds.

NeuroAds.ai

Stop Guessing. See Where Your Customers Look.

Stop Guessing. See Where Your Customers Look.