MTN DEW® AMP® GAME FUEL®

The first drink made by gamers, for gamers

MTN DEW® AMP® GAME FUEL® is specially crafted to give gamers the boost they need during game play. The ingredients contained in MTN DEW AMP GAME FUEL have been shown to increase accuracy and alertness. All of the bold flavors contain 90 calories per 16 oz. and provide gamers great tasting energy to power through even the toughest levels.

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Welcome to the future, man. “We have some really cool, interesting elements to our packaging,” [senior director of marketing Erin] Chin said. “This makes it very specific to gamers and allows them to game uninterrupted over a longer period of time.” These special features include highlights like a resealable tabbed lid and a textured no-slip grip, a coating similar to what you might see on a pro controller. As goofy as it might sound, I’m actually really excited about these little additions. Not because of the gaming angle necessarily, but just from the standpoint of beverage can technology, which was specifically developed by a company called Xolution. I mean, we’re basically living in the future of soda cans, man."