Meet your personal coach

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Very interesting product. From a hardware perspective, it looks like they want it to be passive. It's similar to what Jawbone is doing with their UP band: a) Improved battery life. b) All interactions are rich interactions. c) Nothing new to learn. Psychologically, it's not one more device to pay attention to or battery to worry about. The device simply augments the phone. This means that there's nothing new to learn, no new UI or interaction and they aren't constrained by a tiny screen. Also lowers the price of the hardware. The software seems interesting as well. They seem to be really customizing the experience of each of the supported activities, thumbs up. Their focus on educating people through their coach is also interesting. Hopefully goes beyond the audio feedback during the exercise. The only other company I know of that focuses on educating the user is Lolo. They've named their coach, it speaks to you on the start, during, and at the end of your exercise. They seem to be missing on retention a bit. But nevertheless, their script is decent and diverse including even small nuances to make it feel more human. The coach seems to be designed to encourage the user to run by acknowledging the effort and highlighting the rewards at the start of the run. It makes a special effort to create a habit on the first runs by praising the user for repeat usage and elevating her/him above other people who 'usually come up with an excuse for not exercising' such as being too busy or etc. It reminds the user about posture, appropriate effort by reminding the user to run at a comfortable intensity. It's just very well done, and if Moov has the same approach but with a better sensor - which Lolo completely lacks (GPS/M7-only), a better app, specialized modes for each exercise (even looked a bit like Wii Fit in the video). That combination would place them well beyond Nike/Fitbit/Jawbone/Lolo. (Hardware+Software+Experience: sounds familiar.) The challenge would be to gain the trust of consumers. Trust in their reliability, value enough to overcome the cost of switching from existing solutions. They kinda got mine, not sure I dig the hardware as despite trying to be passive, it's not as discrete as Jawbone and looks like… tech. Also not sure they'll cover sleep tracking and what Jawbone monitors in their app like mood, food. Their approach to a community is hinted but not detailed. So is this for new users, an extra or…?
You have to watch the video (
) to get a good idea of how this is used. I like the audio approach (it tells you how to improve your workout in real-time) but I'm skeptical how accurate it is. cc @brianmwang Available for pre-order for $59.95.
I am skeptical about how useful this will be, just as I am skeptical of all similar products. What problem does this solve, really? If it's to improve athletic performance for specific sports, ok, this might be useful. But I'm not sure that's what they're really trying to solve. Taken from the TC article: "Moov was built by Nikola Hu, a former Apple and HALO game engineer, and Meng Li and Tony Yuan. They both struggled with working out and were not getting results because they weren’t conducting their workouts properly." If that's accurately reported, then they have a lot to learn about why most people don't get results (hint: it's not because they're conducting workouts improperly). So if this is focused on athletic performance, great. If this is more general purpose to help people get in better shape, it will be just as ineffective as the Fitbits and Nike Fuelbands of the world.
@brianmwang We just launched our 2nd gen. 17 months into making MOOV, we've learned a lot from our awesome users. They love the result from using MOOV. @brian, totally understood. Try it out, experiencing it, it will clear your skeptism. :)