MobileAction is the growth partner of apps building app store marketing with AI, automation and expertise. An official Apple Ads Partner since 2020 and part of InMobi Advertising since 2026, it helps app marketers grow through organic and paid user acquisition on the App Store and Google Play Store. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction delivers the visibility and control required for global app growth.
MobileAction is praised for its powerful ASO and app growth tools, offering ease of use and enhanced app visibility, as noted by makers of AI Image Detector - ImgDetect and Expense Now – Money Organizer. However, user reviews highlight dissatisfaction due to unexpected changes in lifetime plans, leading to restricted access to previously available features without prior notification. This has caused frustration among users who feel misled by the company's policy changes.
Used the Lifetime tariff in MobileAction. I also recommended this service to my friends. It was a perfect solution for non-professional ASO users.
However, one day they decided to limit the features I had access to when I purchased Lifetime access. Moreover, at the moment even the free plan has more features. Everything you need to know about the company's policy towards its users. They didn't send any message about these changes. Nothing. Just restricted access to purchased features.