MightyScout

Instant profile metrics on any Instagram influencer

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MightyScout is a startup building tools in influencer marketing for brands and social media agencies. The influencer lookup tool allows you to instantly get engagement stats, top photos, past sponsored campaigns, and more for any Instagram profile.

Reviews

  • Michael ThomasMaking documentaries and telling stories
    Pros: 

    Beautifully designed. Great way to find contact info of influencers. Great customer support / team behind it.

    Cons: 

    Haven't had any problems yet.

    Mighty Scout is really well designed and easy to use. There's also no sign up required in an industry where every other product is overpriced and requires talking to a sales rep to even try. This is definitely the first consumer-feeling product in the industry.

    Michael Thomas has used this product for one month.
  • FerminRPGrowth Hacker
    Pros: 

    quick way to test engagement ratio

    Cons: 

    Demographic stats of the audience are not true at all. An account with 90% Argentinian audience showed as 86% US, 10% Brazil...

    Definitelly do not trust the information. There is no way the can now the audience demographics without the account's permission. I know this because we are doing something similar with the facebook / instagram API

    FerminRP has used this product for one day.

Discussion

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Kevin KoMaker@kokev · Software Engineer, SF
Hi Product Hunt, I’m Kevin, co-founder of MightyScout, a small, bootstrapped startup in the influencer marketing space since 2016. We’re data nerds at heart and we believe more data will help marketers be more successful in this space so we’re releasing a series of free tools and content. To start, influencer marketers deserve a reliable way to quickly analyze profiles so we built the free influencer lookup tool we’re presenting today. It’ll work for any public profile on Instagram and provides the profile’s basic engagement data, their most frequent posting location, top mentions, previous ad campaigns (if any), and more. Influencer marketing is changing: Many opportunists see it as a way to get rich quick and have been resorting to trickier methods to fake follower counts or high engagement levels. We’ve heard horror stories of brands spending $100-$20k on fake influencers for minimal return. Analyzing influencers can be a time-consuming process so our tool offers instant access to metrics marketers care about along with a $5 paid upgrade for insights on the influencer’s audience and engagement legitimacy (i.e. if they’re pumped by bots or pods). The Product Hunt community is the first to try it out outside of our existing clients. We want to make sure it’s as good as it can be so we’d love to get your feedback! Here are a few questions we have: - Do you work with influencers regularly? - What are some of the challenges you face in influencer marketing? - Are influencers faking their engagement a problem for your brand? Feel free to leave your feedback in the comments or email me directly at kevin@mightyscout.com. As a special bonus for the PH community, we're offering a $5 audience insight report to anyone who replies to this thread for free. Just reply and we'll get in touch!
Evan Kimbrell@evankimbrell · Founder, Sprintkick
@kokev $5 per profile? Seems pretty steep. HypeAuditor ends up being about $1.8 per
Kevin KoMaker@kokev · Software Engineer, SF
@evankimbrell Hiya Evan. We're aware of cheaper options but we believe if you're about to run a campaign that might cost you/your brand between $100 to thousands of dollars, accuracy and reliability of data is key. We encourage anyone skeptical of our data to try a free report of someone they already worked with so they can compare their own findings with ours. This way you can either get a better sense of how accurate our findings are, and if they're off, we can recalibrate our algorithms so it's win-win for us :).
Santi Araujo@santiaraujo · Ninja in Xataka & Genbeta
@mightyscout @kokev i want to try it (i'm a tech journalist of a big spanish media site, can i get a code to try it all well? thanks!)
Martin Santon@martinsanton · Account Manager (Social Media Marketing)
@mightyscout @kokev Hey Kevin, I could be interested in that test audience insight report to see what more I actually get than your free offering (which seem pretty good already).
Kevin KoMaker@kokev · Software Engineer, SF
@santiaraujo DMed you :)
Michael Thomas@curious_founder · Making documentaries and telling stories
Congrats guys! I used this product to do some research for a campaign recently. It was really easy to use and made it easy to find an email. Love the design and attention to detail!
Kevin KoMaker@kokev · Software Engineer, SF
@curious_founder Thanks Michael! Pro designer @anderson760 at the helm.
Jacques H. Bastien@jacqueshbastien · Creator | Founder of shade.co & nappy.co
Kevin / Joe. Great work on this. 1. I’d like to free trial for the full data. 2. Let’s talk. I run shade.co and we manage 85+ influencers Hit me up at jacques(at)shade.co
Joe AndersonMaker@anderson760 · Founder @ MightyScout
@jacqueshbastien Thanks, Shade looks awesome! I just sent you an email
Garg Ankit@graciousgarg · Silicon-Meat Interface Engineer
TBH, $5 per profile is on the higher side. Have you considered a bulk check option, wherein a campaign/hashtag can be tracked for all (or a limited number of users but higher)?
Kevin KoMaker@kokev · Software Engineer, SF
@graciousgarg Hey Garg, that's interesting, could you explain your use case a little further? We regularly retrieve influencers from hashtags but typically only do so for our influencer discovery algorithms. I'd love to hear more if you'd be willing to share!
Ryan HooverPro@rrhoover · Founder, Product Hunt
I like the simplicity. No registration required, ftw. 😊 Of course, I searched @rrhoover and discovered my engagement rate is 4.4%. Is that good? cc @kokev and @anderson760
Kevin KoMaker@kokev · Software Engineer, SF
@rrhoover @anderson760 Hey Ryan! Engagement being "good" is relative to your follower count. So while 4.4% might be amazing for 500k followers, it's about average for your current follower count. What's great though is your comment-to-like ratio (also relative to your following count) which indicates a highly-engaged recurring audience and/or good content overall. Hope this helps!
Ryan HooverPro@rrhoover · Founder, Product Hunt
@anderson760 @kokev thanks! That's helpful.