Another LiveStreaming App

MeVee is one of the darlings at CES this year. From their blog, "MeVee, a new social media live streaming platform that captures the can’t-miss moments, today announced its live beta version is now available for download on the Apple App Store. MeVee allows users to broadcast worldwide and share streams on all major social media channels. Anyone can view streams, even without downloading the app and the videos don’t disappear unless the creator deletes them."
Just curious, what makes MeVee better than Periscope?