Messenger Platform 2.0

Discovery, chat extensions, and richer experiences

#5 Product of the WeekApril 19, 2017



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Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
What's new in Messenger Platform 2.0: • Discover tab added to Messenger, showcasing popular bots in our ecosystem, nearby places that people can message, and businesses that offer support or answer questions. • Chat Extensions lets bots build interactive, social features that users can invoke directly into their conversations via the composer. • Parametric Messenger Codes let a bot dynamically generate multiple Messenger codes that provide different functionality when they are scanned. Users can also now scan codes by holding down on the main camera interface in Messenger. Enhancements: • The ID Matching API enables the pairing of ASIDs and PSIDs between an app and a bot belonging to the same business • Open Graph Template lets bots send open graph content directly to threads. Currently supports only music URLs natively with inline playback. • Bots can now access referral information when users enter via a Messenger Ads. • Released the Platform Design Kit, a library of components for designing bots. • On Facebook pages that have bots, the owner can now make primary CTAs like "Get Support" or "Shop Now" open the bot (in addition to "Message Us").
Chris McCoy@chrisamccoy · ED @data4america // ceo @footprint
@chrismessina thanks for the summary Chris.
Tam Pham@mrtampham · Community at Mixergy
@chrismessina thank you for this breakdown. Excited for the future of Messenger and chat bots in general :)
Kunal Bhatia@kunalslab · Co-founder & Design Lead @SlidesUp
@chrismessina loving the last bullet. Such a small detail, but huge given that 80% of all messaging for FB pages (on Messenger-enabled accounts) comes through Messenger. This will enable really great experiences for customers.
Gonzalo Arzuaga@garzuaga · Inspower
@chrismessina Discover is going to be big in 2017. Chat extensions seem powerful going fwd. Do you see the codes exploding here?
Sean Wiese@dswiese · Hustling @portland_food_events
@chrismessina These are great, but really looking forward to the matching API, every business or app with a "login with facebook" has loads of user data, but had no way to easily connect it to a "new" user messaging them. This will help immensely with UX for customer service issues, etc.
Mehfuz Hossain@mehfuzh · CEO,
@chrismessina Thanks for summary. Great new features, can't wait to play with them.
Lyondhur@lyondhur · SM UX/IxD Designer ProdDev & Scrum Coach
@chrismessina appreciate the breakdown mate.
Pavel Svitek@pavel_svitek · Developer made CEO @ Localization Guru
@chrismessina I have quick question: I know Facebook would love to see more businesses using Messenger and we at Localization Guru would love to use messenger as a live-chat platform on our website! Is such feature possible yet? Thanks!
Lyondhur@lyondhur · SM UX/IxD Designer ProdDev & Scrum Coach
@chrismessina Facebook Customer Service I had no idea how disconcerting it could be to actually need help from Facebook with sensitive or serious situations. Going into 3 days ago now, my Facebook account was “disabled” for no reason I can think of. My account handles, security and verifications are the same as any other network I am present, I post mostly stuff from within Facebook itself and primarily use it (heavily) to speak with relatives and friends around the world every day. Without any real explanation, I got over +15 emails automated messages asking me for proof of ID, which I was happy to provide. Then, I receive links to use and log back in. All of which tells me, at first, my account is now “okay, please log back in”. As I try and follow that up, I am thrown back to the same first screen where the initial problem of being locked out has been all along. This loop never ends, as I keep making requests, keep sending IDs and screenshots of all sorts and I NEVER EVER get to speak with a real person. I cannot let my friends and family know what’s going on and I myself have no idea why I was blocked out. This never happened, I volunteered to do whatever it is required of me to be compliant (assuming I may have done whatever that’s against the rules; highly doubt it, but..). Anyway, this is quite stressful and I am getting really anxious with the most horrid customer support practices that they have. Does anybody know how to sort this out? As far as I can tell, I have not been permanently disabled or anything of the sort. It is just that case of utter negligence as far as real support goes, I reckon. Any ideas would be of great help. Cheers guys. (Apologies for the off-context post; I'm just really trying to sort this out and need all the help I can get. Cheers).
Niv DrorHiring@nivo0o0 · Words @ProductHunt & @AngelList
Facebook Messenger: Where people are brands and brands are people.
Alex Debecker@alexdebecker · CMO, ubisend
@nivo0o0 yay, I can see one of the chatbots we built featured in the background! (BabyCentre logo top middle,
@chrismessina Chat Extensions seems the biggest deal of all, don't you think ? While 1-1 bots were somewhat differentiated from apps and websites (with some advantages and disadvantages), group bots can provide functionality / remove friction to group interactions in a really unique way (not unlike the most populat Slack apps). The enhanced virality is of course very exciting too (much more promising than the Discover tab, I think). Congrats to @Vernon99 @davidmarcus for the great improvement
Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
@mvaragnat well, iMessage apps haven't really been a run-away success (as far as I can tell), so it'll be interesting if Messenger Chat Extensions will beat that trend.
Daeshawn Ballard@imdaeshawn · Marketing Director, Imagine Careers
What a great day for bots.
eboy@eboy · Art Director & Illustrator.
It's much stuff. All I want to do is txt.
joshua@thewrongjoshua · Student
@eboy yeah, i think messaging platforms are getting a bit TOO advanced. it sort of destroys the point of having a conversation when all you're doing is messing around with bots and browsing a secondary app store.