Brain games on your iPhone

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Memorado provides users with games to improve their memory / recall, concentration, and logical processing. It is made by a small team in Berlin and achieved over 1mm downloads with a marketing budget of $0.
@eric_seufert seems a lot like Lumosity Mobile by Lumos Labs, Inc. (link: ) although I like the lighter design elements. Before someone would download this, how would you differentiate the two?