MEMENTUUM: Sport videos for fanatics who craves info without price tag

Sport sites and apps on social media are overlooking one big and truly important market - people busy with the daily demands of working a full time job, taking care of a family, and having many other outside obligations. There are people, who can’t afford, don’t have the time, or simply don’t know how to access the content they desire. All those people that are passionate about sports, but don’t have the time, energy or resources are the inspiration of MEMENTUUM. The name, MEMENTUM, came up by melting the concepts of “Memento”, as remembrances of how important sports are in your life; and “Momentum” as the high, uninterrupted speed at which the athletic seasons run. MEMENTUUM was made so passionate fans don't have the need to go without the information they crave, no matter how busy they are. Sadly, the huge Sports industry, including social media, is separated from its main consumers – regular sport fanatics. The high cost of tickets and season passes, merchandising, TV & Cable providers, and even the Internet are paid for by consumers, but only benefit the industry insiders. Juan Castro, founder of MEMENTUUM, was inspired by the idea from the creator of the “WWW” (World Wide Web), Sir Tim Berners-Lee. He invented what could have been the most lucrative invention of all time, but chose to give it away. If he had sold a million little websites instead of a big world wide web, there would not be links between the multitude of informational sites and the aggregation of informationn would be lost. That is exactly what’shappening right now in the video sports business. There are sports apps in the market, some of them well ranked, free and popular like Score and Forza; but they only focus on well circulated information provided in other big platforms like Facebook, Instagram and Twitter. There are other mobile applications that have a price tag and most of these are TV channels that want to benefit from the app world without understanding the huge impact they can have. There are a lot of people craving information without a price tag. . The Internet has shown the world that information has lost its value, and now what is really important is the effect caused by the viewer when the content is in their hand. Castro says, “Sports and fans need to meet together on a common ground, and technology can help to close the gap. We might know how to get this done”. Founder, Juan Castro has the confidence, the ability and the visionary point of view to get this done. MEMENTUUM is available in iOS and Android, thanks to Mobile Media Networks (a mobile development company) who built this first version of the MEMENTUM project. In Juan’s words, “It’s the beginning of a beautiful relationship. We want to engage sports with the evolution of technology to benefit the true and loyal fan.