Master the Essentials of Conversion Optimization

The teachable, repeatable process of CRO by ConversionXL

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Luiz Centenaro
Luiz Centenaro@luizcent · Digital Marketing Consultant
Just downloaded the PDF and I don't want to stop reading :D, everything from CXL is gold.
Ben Tossell
Ben Tossell@bentossell ·
I wonder if we will be lucky enough to get @peeplaja to tell us some background about this book 😄
Peep Laja
Peep LajaMaker@peeplaja
@bentossell I got tired of all the (highly popular) blog posts about CRO tactics and "techniques". That stuff is giving CRO a bad name, will make people fail at it and reduces it to a "checklist". How can you tell if your optimization process works? A) You get a higher percentage of winning tests, and B) more uplift per successful experiments. If the way you do optimization is by trying out random ideas or testing tactics from a list of "proven techniques", you're going to fall short. Conversion optimization is not a list of tactics. It's not copying your competitors or market leaders. It's not best practices. It's a teachable, repeatable process. CRO is growing fast as an industry, and I want to help out the people getting into it. So thus this guide was born.
Alex Harris
Alex Harris@alexdesigns · Conversion Consultant,
Peep is the real deal. Not only is he a great writer, he lives and breathes CRO daily. Since reading his stuff and going to his conferences, I have dramatically improved my CRO skills. This process will help you get to that next level too.