Master the Essentials of Conversion Optimization

The teachable, repeatable process of CRO by ConversionXL

get it
There are no images or videos added to the gallery.
Add to gallery



You need to become a Contributor to join the discussion - Find out how.
Luiz Centenaro@luizcent · eCommerce Consultant
Just downloaded the PDF and I don't want to stop reading :D, everything from CXL is gold.
Ben Tossell@bentossell · Co-Founder, Token Daily
I wonder if we will be lucky enough to get @peeplaja to tell us some background about this book 😄
Peep LajaMaker@peeplaja
@bentossell I got tired of all the (highly popular) blog posts about CRO tactics and "techniques". That stuff is giving CRO a bad name, will make people fail at it and reduces it to a "checklist". How can you tell if your optimization process works? A) You get a higher percentage of winning tests, and B) more uplift per successful experiments. If the way you do optimization is by trying out random ideas or testing tactics from a list of "proven techniques", you're going to fall short. Conversion optimization is not a list of tactics. It's not copying your competitors or market leaders. It's not best practices. It's a teachable, repeatable process. CRO is growing fast as an industry, and I want to help out the people getting into it. So thus this guide was born.
Alex Harris@alexdesigns · Conversion Consultant,
Peep is the real deal. Not only is he a great writer, he lives and breathes CRO daily. Since reading his stuff and going to his conferences, I have dramatically improved my CRO skills. This process will help you get to that next level too.