Marketing High Technology

How to fight the marketing battle

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Ben TossellHunterPro@bentossell · newCo
In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion", tells how to fight the marketing battle in the intensely competitive world of high-tech companies-- and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory.