Marketing for Developers 2.0

A book for programmers who want to learn marketing


Marketing for Developers is a book that helps programmers build, launch, and get their first 100 customers. Tired of making apps that no one wants? Join 5,000+ readers and learn the basics of marketing software products.

5 Reviews
 +40 reviews
  • Pros: 

    It is very targeted and speaks to developers who want to take that next step


    In v1 of the book I was wanted more info about choosing a market and getting in front of them. I think it's covered in v2 (still reading it)

    I'm using Justin's approach as I build my side hustle and it has really helped me get clear on what I'm doing.

    Also, I met Justin at a conference this year and he is just as cool and genuine in person as he his in the book.

  • Mark HorganFront-end developer/designer

    Provides just the information you need to launch an indie software product


    You have to do the work

    I found the course more useful than the book, though it might be an idea to get the book first to see if it's relevant to your needs.

  • Pros: 

    It helps developers like me that don't know anything about marketing.


    I really couldn't find everything bad ;)

    The first book was awesome, the laracon talk also was, and I'm starting to think everything Justin does is worthy just because he made it.

  • Max PshenichnikovProduct manager @ B2B-Center, Russia

    Clear message, narrow audience, deep understanding of the audience alongside with excellent content inside Justin's course.


    Teaser video on PH is not catchy enough

    Justin supports me (I'm a developer) in my path to abandon my job, launch a business and live on my own terms

  • Attila FulopCreator of

    Targets developers, has actionable items via workbooks which were being reviewed and commented by Justin!


    I can't tell so far (I'm at ~20% in the course)

    In my reading it follows the principles of the big classic "Lean Startup" in a practical manner.