Marketing for Developers 2.0

A book for programmers who want to learn marketing

5.0/5
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Marketing for Developers is a book that helps programmers build, launch, and get their first 100 customers. Tired of making apps that no one wants? Join 5,000+ readers and learn the basics of marketing software products.

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46 Reviews5.0/5

I'm using Justin's approach as I build my side hustle and it has really helped me get clear on what I'm doing.

Also, I met Justin at a conference this year and he is just as cool and genuine in person as he his in the book.

Pros:

It is very targeted and speaks to developers who want to take that next step

Cons:

In v1 of the book I was wanted more info about choosing a market and getting in front of them. I think it's covered in v2 (still reading it)

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Mark HorganCreator of Protowire

I found the course more useful than the book, though it might be an idea to get the book first to see if it's relevant to your needs.

Pros:

Provides just the information you need to launch an indie software product

Cons:

You have to do the work

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Max PshenichnikovIndie developer making business apps

Justin supports me (I'm a developer) in my path to abandon my job, launch a business and live on my own terms

Pros:

Clear message, narrow audience, deep understanding of the audience alongside with excellent content inside Justin's course.

Cons:

Teaser video on PH is not catchy enough

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Miguel Piedrafita
18-year-old maker.

The first book was awesome, the laracon talk also was, and I'm starting to think everything Justin does is worthy just because he made it.

Pros:

It helps developers like me that don't know anything about marketing.

Cons:

I really couldn't find everything bad ;)

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Attila FulopCreator of vanilo.io

In my reading it follows the principles of the big classic "Lean Startup" in a practical manner.

Pros:

Targets developers, has actionable items via workbooks which were being reviewed and commented by Justin!

Cons:

I can't tell so far (I'm at ~20% in the course)

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Dmitry KotlyarenkoExperienced internet marketer.
Awesome book for programmers and marketers!
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