Marketing for Developers is a book that helps programmers build, launch, and get their first 100 customers. Tired of making apps that no one wants? Join 5,000+ readers and learn the basics of marketing software products.
I'm using Justin's approach as I build my side hustle and it has really helped me get clear on what I'm doing.
Also, I met Justin at a conference this year and he is just as cool and genuine in person as he his in the book.
It is very targeted and speaks to developers who want to take that next step
In v1 of the book I was wanted more info about choosing a market and getting in front of them. I think it's covered in v2 (still reading it)