A book for programmers who want to learn marketing
Marketing for Developers is a book that helps programmers build, launch, and get their first 100 customers. Tired of making apps that no one wants? Join 5,000+ readers and learn the basics of marketing software products.
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It is very targeted and speaks to developers who want to take that next stepCons:
In v1 of the book I was wanted more info about choosing a market and getting in front of them. I think it's covered in v2 (still reading it)
I'm using Justin's approach as I build my side hustle and it has really helped me get clear on what I'm doing.
Also, I met Justin at a conference this year and he is just as cool and genuine in person as he his in the book.
Provides just the information you need to launch an indie software productCons:
You have to do the work
I found the course more useful than the book, though it might be an idea to get the book first to see if it's relevant to your needs.