Marketing for Developers is a book that helps programmers build, launch, and get their first 100 customers. Tired of making apps that no one wants? Join 5,000+ readers and learn the basics of marketing software products.

Would you recommend this product?
46 Reviews5.0/5
Hello! I'm back with a second edition of the Marketing for Developers book! (Product Hunters can get $10 off by using this coupon) Since I initially published it in 2015, it's sold over 5,000+ copies. Here's what's new: - A new chapter on "Choosing the right market" for your product - A new chapter on "Why customers buy products" (Jobs to be Done) - A new chapter on SEO for SaaS and software products. (One of the most important marketing channels) - Updates on all the existing chapters: new screenshots, improving readability, and removing old material - A new case study on Adam Wathan's $100k launch I hope you enjoy it! (BTW - I'm doing an AMA on IndieHackers here)
Upvote (14)Share
@mijustin love this!! would love to collaborate.

I'm using Justin's approach as I build my side hustle and it has really helped me get clear on what I'm doing.

Also, I met Justin at a conference this year and he is just as cool and genuine in person as he his in the book.


It is very targeted and speaks to developers who want to take that next step


In v1 of the book I was wanted more info about choosing a market and getting in front of them. I think it's covered in v2 (still reading it)

@iamedwardtay lol. @jwmares and I were both speaking at conference in Austin and we laughed about that. Yes, essentially it is the reverse. ;)
A great resource and guide for developers! Justin has an unique way to explain product and marketing management, and understands developers like no other product manager. The Marketing for Developers is a no-brainer, a must!
@vitorspencer thanks so much for the kind words!
Marketing for Developers is great. And Justin is awesome. When I was a broke startup bootstrapper, he helped me out.
@johndavidback ;) Glad I could help!