Marketing for Developers 2.0

A book for programmers who want to learn marketing

#1 Product of the DaySeptember 09, 2017

Marketing for Developers is a book that helps programmers build, launch, and get their first 100 customers. Tired of making apps that no one wants? Join 5,000+ readers and learn the basics of marketing software products.

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45 Reviews5.0/5
Hello! I'm back with a second edition of the Marketing for Developers book! (Product Hunters can get $10 off by using this coupon) Since I initially published it in 2015, it's sold over 5,000+ copies. Here's what's new: - A new chapter on "Choosing the right market" for your product - A new chapter on "Why customers buy products" (Jobs to be Done) - A new chapter on SEO for SaaS and software products. (One of the most important marketing channels) - Updates on all the existing chapters: new screenshots, improving readability, and removing old material - A new case study on Adam Wathan's $100k launch I hope you enjoy it! (BTW - I'm doing an AMA on IndieHackers here)
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@mijustin love this!! would love to collaborate.

I'm using Justin's approach as I build my side hustle and it has really helped me get clear on what I'm doing.

Also, I met Justin at a conference this year and he is just as cool and genuine in person as he his in the book.

Pros:

It is very targeted and speaks to developers who want to take that next step

Cons:

In v1 of the book I was wanted more info about choosing a market and getting in front of them. I think it's covered in v2 (still reading it)

@iamedwardtay lol. @jwmares and I were both speaking at conference in Austin and we laughed about that. Yes, essentially it is the reverse. ;)
A great resource and guide for developers! Justin has an unique way to explain product and marketing management, and understands developers like no other product manager. The Marketing for Developers is a no-brainer, a must!
@vitorspencer thanks so much for the kind words!
Marketing for Developers is great. And Justin is awesome. When I was a broke startup bootstrapper, he helped me out.
@johndavidback ;) Glad I could help!