I own Marketing Ops and Digital Marketing at Algolia and implemented MadKudu about 2 years ago (before it was cool ;)). We are using MadKudu to prioritize leads during the Marketing/Sales hand off process. We are also using it more and more to provide our users that "Michelin starred" level of engagement.
Granting your users a "Michelin starred" kind of experience/onboarding has never been easier!
The cleaner your database or your tracking, the better. (On time for Spring cleaning ;))