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I interviewed Jeff Hardison, VP at Lytics, about this new product. You can read all about it in my article over at VentureBeat (http://bit.ly/28NdYCD).
Everybody, this is Jeff at Lytics. I'm happy to answer any questions about Lytics Personalization!
@therealsjr Great article, Stewart. Thanks for the insight!
I had a chance to muck around with this product while it was in private beta. Super clean and easy to use. And it's been a great way to make better use of the Lytics segments that their algorithms define for you (in addition to creating my own). [Full disclosure: Lytics is a PIE alum. I'm the cofounder and general manager of PIE (@piepdx).]