Fee Free Investing and IPO access

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Don't fancy paying hefty trading fees when you buy some stock in Twitter, FB, Google or other brands you love? By pooling up orders (they get executed once per day), Loyal3 provides just that: No fees. At all. As a bonus you can occasionally participate in IPOs, just like big institutional investors.
looks cool. looks like https://www.robinhood.com any insight into how they make money?
I'm not quite sure, but think I read somewhere that they are charging brands or something along those lines. That was a while back, not sure if that is still the case.