LinkedIn has gradually become one of the platforms we use the most professionally.
A big part of the value for us has been discovering the right people. We’ve connected with founders, professionals, potential clients, and people working in spaces relevant to what we’re building. Some of those connections turned into actual conversations and meetings, and we got a lot of useful insights from them that we could take back and implement into our own product.
The recommendation system is also surprisingly useful once you start following the right profiles. We’ll find one relevant person, follow them, and LinkedIn starts suggesting similar people and content. Over time, that has helped us discover a lot of people we probably wouldn’t have found manually.
Content is another big part of it for us now. We consistently post, follow creators, study what kind of content works, download useful lead magnets, and learn from what other professionals are sharing. Some of our posts have also brought in engagement and new conversations when we’ve been consistent with it.
LinkedIn has basically become our primary place for professional networking, learning from people, creating content, finding prospects, starting conversations, and building relationships all happen on the same platform.
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