LEGO
Rebuild the World
449 followers
Rebuild the World
449 followers
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This is the 27th launch from LEGO. View more
LEGO SMART Play
Launched this week
Powered by the new SMART Brick, this platform brings creations to life using sensors to react to movement and play. It is screen-free and compatible with existing sets.
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Launch Team
Flowtica Scribe
Hi everyone!
My wife has a background in education, so I've always been fascinated by how "play" is evolving for the next generation in this AI era. LEGO calls this "one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978."
The most fascinating part is how it turns intangible imagination into something audible and tangible. Instead of staring at an iPad to get the "magic," the technology is invisible and embedded right inside the brick.
It encourages kids to look at their creation, not through a phone. The SMART Brick creates a feedback loop: you move it, it reacts. It really deepens the physical connection rather than replacing it.
Imagine hearing a TIE Fighter actually scream when you swoosh it through the air? That is just cool :)
minimalist phone: creating folders
I think that this company will be alive forever. They are loved by many age categories and this makes them immortal!
DiffSense
@busmark_w_nika I had one wish when I was a kid. To always play with lego and always be listening to Michael Jackon. And im still playing with lego. Just different bricks. As for MJ. Whanna be startn smth...🕺
minimalist phone: creating folders
@conduit_design We used to have it in our ad agency so we could tinker around.
DiffSense
@busmark_w_nika Thats really smart actually. Just the act of combining to unrelated bricks together could spark entirly new ideas. Its facinating how under utlized this is. Even to just ask the question. What would happen if we combined these? Humans always want to reach for the known, the comfortable. Even when we know its in the chaos, where things dont make sense yet, where the gold is often found.
minimalist phone: creating folders
@conduit_design and one of the top of that. Our departments were divided. On the top floor, there were finance and account managers (that "non-creative hemisphere"). We were below, the creative hemisphere and when you stepped in, it looked like kindergarten – more toys :D
SigniFi
Embedding the tech right inside the brick makes it so seamless. 'Invisible technology' is the best kind. ✨ However, with audio and sensors running, what is the battery life expectancy for a typical play session, and is the battery rechargeable via USB-C or inductive charging?
Product Hunt Wrapped 2025
LEGO + Jurassic Park hits the nostalgia button. The TT Games humor usually lands. Curious how the new SMART Brick stuff fits here—screen-free sensors with a WB game? If it links physical sets with game scenes, I’m in. Also, humming the JP theme now.
FuseBase
I hope that soon we’ll be able to see the new LEGO in action - on display in LEGO stores, wow! 😍
This sounds like the future of physical play! The idea of a 'feedback loop' based on movement is brilliant. I'm curious about the sensor tech inside the Smart Brick—is it using a combination of accelerometers and gyroscopes to distinguish between a 'swoosh' (flying) and a 'stomp' (T-Rex walking)?
Triforce Todos
That feedback loop you mentioned is such a good point. Kids reacting to the brick itself instead of a phone feels like the right direction.