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Discussion
Jennifer Royer, Director Product Marketing at the high-growth Silicon Valley company, DocuSign, describes in detail what the role of a product marketer in tech entails. Some of the areas we touch upon in this episode include: 1. What does DocuSign do 2. Role of a Product Marketer at a high-growth company in Tech 3. Types of projects that Jennifer has worked on 4. Interesting and challenging aspects of the job 5. Examples of marketing campaigns that are creative and effective 6. Recruiting tips for MBA candidates 7. How can MBA candidates get jobs in Silicon Valley