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Learn Educate Discover: B2B Content Marketing with Esther Lee Cruz, Insights & Content Marketer @LinkedIn

Learn what a B2B Content Marketer's job is all about

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Sonali Mangal
@sonalimangal · Founder @LED_Curator, @BrewAwesomeness
Esther Lee Cruz, Insights & Content Marketer at LinkedIn, shares her thoughts on what working in the B2B Content Marketing space is all about. Some of the areas we touch upon in this episode include: 1. What is content marketing 2. Differences between B2B and B2C content marketing 3. Examples of content marketing campaigns 4. Interesting and challenging… See more

Discussion

M
Sonali Mangal
@sonalimangal · Founder @LED_Curator, @BrewAwesomeness
Esther Lee Cruz, Insights & Content Marketer at LinkedIn, shares her thoughts on what working in the B2B Content Marketing space is all about. Some of the areas we touch upon in this episode include: 1. What is content marketing 2. Differences between B2B and B2C content marketing 3. Examples of content marketing campaigns 4. Interesting and challenging… See more