Learn Educate Discover: B2B Content Marketing with Esther Lee Cruz, Insights & Content Marketer @LinkedIn
Learn what a B2B Content Marketer's job is all about
Featured comment
Sonali Mangal
@sonalimangal · Founder @LED_Curator, @BrewAwesomeness
Esther Lee Cruz, Insights & Content Marketer at LinkedIn, shares her thoughts on what working in the B2B Content Marketing space is all about.
Some of the areas we touch upon in this episode include:
1. What is content marketing
2. Differences between B2B and B2C content marketing
3. Examples of content marketing campaigns
4. Interesting and challenging… See more
upvotesharetweet・
Hunter
Makers
Discussion
M
Sonali Mangal
@sonalimangal · Founder @LED_Curator, @BrewAwesomeness
Esther Lee Cruz, Insights & Content Marketer at LinkedIn, shares her thoughts on what working in the B2B Content Marketing space is all about.
Some of the areas we touch upon in this episode include:
1. What is content marketing
2. Differences between B2B and B2C content marketing
3. Examples of content marketing campaigns
4. Interesting and challenging… See more