Launched this week
LayerProof Matte
Repurpose social media posts with unique content per format
477 followers
Repurpose social media posts with unique content per format
477 followers
Paste any URL and LayerProof generates ready-to-post content for LinkedIn, X, Instagram, TikTok, and Facebook, formatted natively for each platform, with every claim traceable to your source. No hallucinations. Free to try.
SnapPay
Hey Product Hunt 👋
I'm Nathan, and together with my team - Chan, Neel, and Ha. We built LayerProof because repurposing content across social platforms is one of those tasks that sounds simple but eats hours every week.
You write a blog post. Now you need a LinkedIn post, an X thread, an Instagram carousel, and something for Facebook. Each platform has different formats, different lengths, different vibes. So you either spend an hour manually adapting each one, or you copy-paste the same text everywhere and wonder why engagement is flat.
LayerProof turns any URL into platform-native content in seconds.
How it works:
Paste a URL: either blog post, article, product page, whatever you want to share
AI generates content tailored to each platform (not generic reposts, actual native formats)
Every claim stays cited → trace any point back to the original source.
It's free to try and we built this for content teams, founders, and marketers who are tired of the repurpose grind.
Try it at https://layerproof.app/social-content-creator/ and tell us what sucks 🙏
PickleMatch
@nathan_tran2 How do you deal with multi-media? Like, text-only works well on LI & X, but IG needs images and Tiktok videos.
SnapPay
@anneliese Honestly, right now we generate platform-native content with correct aspect ratios, but it's primarily text and static formats.
What we're building next is format branching: you pick a variant you like (the angle, the key message), then choose how to express it: -short text, -long text, -carousel, or -video.
Same message, different medium, matched to whatever platform needs it.
Text-first platforms like LinkedIn and X are solid today. IG and TikTok visual formats are next on the roadmap. :)
SnapPay
@anneliese We're actively building this out and would love your input on which format you'd want first! Feel free to reach us via website/discord
The interesting part here feels like what happens right after generation. Getting multiple versions per platform is useful, but it can also turn into more decisions instead of fewer. Early on, I’d be curious how often people actually take one and post it as is, vs going back to edit or not using it at all.
@arun_tamang That post-generation moment is where a lot of these tools start to lose people. You came in to save time and now you're making more micro-decisions than before. Tracking how often people edit vs post as-is would say a lot about whether the output actually works, or just gets them 80% of the way.
LayerProof Matte
@arun_tamang Thanks so much, really appreciate it 🙏
We’re actively working on improving the input guidelines so the generated content is as good as possible from the start - ideally making editing optional. Kind of like coding: most of the time, you’d rather regenerate better code than manually tweak a bad output.
We strongly believe the real leverage is in the input and insight layer — that’s what ultimately drives high-quality content. Would love to hear your thoughts as you try it!
@chan_nguyen1 I’ll try it out. More interesting to see how it performs when you use it without needing to edit much.
Big congrats on the launch! Repurposing content across 5+ platforms usually eats up half of my week. This is exactly the kind of tool I didn't know I needed, especially during launch prep. Can you schedule the posts directly from LayerProof, or is it export only for now?
LayerProof Matte
@aya_vlasoff Hey Aya thank you so much for the support! At the moment it is export only, but we are still early and constantly looking for ways to improve both the experience and real utility of the product. It's something we can add to our roadmap if it will save you time when planning a launch (personally I think it's a great idea).
I am a (french) podcast host and also work as a Spartan!
Congrats on the launch.
LayerProof helped me create an Instagram carousel post out of a YouTube video in minutes. It one shotted it everything, including using by brand (font, logo).
You can steer it as much as needed and gives you variations to pick from. Then I extended my post to the other platforms and again it one shotted it.
Will keep using it in my workflow to save time.
Thank you Chan, Neel, and Ha!
PS: Feedback you could autogenerate / suggest hashtags and caption, would be helpful. Now I am using another tool to do so but would be cool to have it integrated here.
This is super handy. Does it keep the original tone?
LayerProof Matte
@maxwell_timothy Thanks for the question! It aims to keep the original tone, based on the input and the types of content it's drawing from imagery vs CSS tokens. It's a core part of the product and we'll be releasing more improvements on this as a focus area constantly!
Congrats! Very cool. :)
One thing I'm curious about that hasn't come up: does the brand voice setting persist across sessions and URLs, or do you have to re-configure it each time you start a new campaign?
SnapPay
@jens_deryckere1 Yes, your tone and theme settings persist. You set them once and they carry across projects and URLs, so you're not reconfiguring every time you start a new campaign.
We're also working on taking this further: the goal is for these settings to function as a full brand tone and design system that ensures consistency across all your outputs. Still a work in progress, but it's actively being built and improved.
Feel free to reach us via website/discord since questions like yours are literally shaping the roadmap. Consider yourself a power user now 😄
LayerProof Matte
Hey PH 👋 👋 👋 Neel here.
I took two years off to be a full-time dad in 2023. When I came back to work, AI content was basically everywhere, with all its telltale signs. One thing really annoyed me me: most tools just make things up confidently, and nobody seems to care.
We built Matte because we kept running into the same problem. You paste a URL, the AI generates social posts, and half the stats in the output don't exist in the original article. That's not a tool that helps you do things better or faster, it's just pain.
So we made accuracy the whole product. Paste a URL, get ready-to-post content for LinkedIn, X, Instagram, TikTok, Facebook. Every claim traced back to the source. If it's not in the original, it doesn't make it into the output.
We're early and building in public. Tell us what's broken, what's missing, what would make you actually use this every day.
That's what we're here for!