LARA | AI That Runs & Optimizes Ads
AI Agent to Run, Optimize & Scale Meta Ads for Founders
77 followers
AI Agent to Run, Optimize & Scale Meta Ads for Founders
77 followers
LARA is your always-on AI ads partner, built so you can focus on growing your business instead of managing ads. It’s an autonomous AI agent for Meta Ads that you control through simple chat—no dashboards. LARA works in English and Bahasa Indonesia, generates ad creatives or uses yours, builds smart audiences including retargeting, launches lead and sales campaigns, and optimizes 24/7 by cutting losing ads and scaling winners.
Interactive
Free Options
Launch Team / Built With
Hi! I'm Michelle. I started as a solo online seller selling on Amazon and Shopify selling home fragrance products, my brand grew from 0 to 6 digits in a year. Won Best Innovation Award at CES Las Vegas 2020 by Reviewed.com, and also ran a Team Favorites project on @indiegogo .
I ran ads myself, I checked performance obsessively. One person. One laptop. Too many tabs open at 2 a.m. LOL with no backup. Oftentimes I second-guessed every decision because one wrong move meant wasted money.
What frustrated me most wasn’t effort — it was how manual and lonely performance marketing felt. So together with some friends, I built LARA. Not as a “tool”.
But as the teammate I wished I had when I was doing everything alone.
We’re building LARA from Indonesia, for sellers globally who don’t have time, teams, or endless budgets — but still want real results.
What LARA does:
- AI digital marketing agent
- Launches and manages Meta ads through chat
- Creates audience (especially retargeting audience)
- Continuously optimizes your campaigns (and scales whatever works for you)
- All updates are sent to you via Whatsapp like "Your campaign is live"
Who it’s for
- Solo founders and small teams running online businesses (much like myself!)
- Ecommerce sellers tired of manual ad work
- Service industry business owners who want to get more leads
basically founders who understand marketing matters, but don’t want it to consume their lives
If you’ve run ads before, we’d love your thoughts on:
- What feels unclear or unnecessary?
- What would make you trust an AI with your ad budget?
- What would make this indispensable, not just “nice to have”?
For the product hunt community, we have free credits so you can go ahead and try LARA today.
Hi everyone! 👋 I’m Rachel, the Product Lead behind @LARA | AI That Runs & Optimizes Ads
We started this because so many small business owners in Indonesia exhausted. They’re forced to handle products, operations, customers, content, and ads all by themselves. Meta Ads dashboard in particular feels complicated, stressful, and easy to get wrong.
So we’re building an AI assistant that helps sellers launch and run Meta ads simply by chatting. They don't have to have ads knowledge or going to complicated dashboards.
From day one, we tested this directly with real sellers. We sat with moms running SMEs businesses and sellers from smaller cities, even remote areas like Papua, and walked through the product together. A lot of things didn’t work well at first 😅 but their feedback helped us keep simplifying and improving it.
Here you can see some photos of our team working side by side with these moms! That hands-on process really shaped how the product works. Internally, we call this the “grandma method”. If someone with no tech or ads background can use it comfortably, then we know we’re building it right.
Our hope is simple that more SME sellers can finally use ads without feeling tired, overwhelmed, or left behind 🙏
@rachel_larasati And we are incredibly grateful for all the early feedback that helped us shape what LARA is today. Feedback from all these moms we met on the road were brutal but very honest. I still remember how overwhelmed Krisna got :D
@rachel_larasati Proud of the team and grateful for the journey so far. Excited to learn from the feedback and keep building.
@rachel_larasati Designing tools while thinking “Grandma/Mom should understand this” is not an easy task, and that is the most exciting one. If a Grandma/Mom feels overwhelmed using it, then it’s just bad design. Personally, I don’t want to grow older and feel scared of new tech either. :D
We also made a short YouTube video showing how LARA can super charge your ads.
Would love for you to check it out
This AI runs your ads so you dont have to | LARA
@vinay_kamal I'm excited to see how people use LARA and what we can learn from them!
@michelle_fno Can't wait hahaha.
LARA has been a game-changer for our workflow. I used to spend hours lost in Meta’s dashboard trying to figure out why my ads weren't performing. Since switching to LARA, I manage everything through chat, and the 24/7 optimization has significantly lowered our CPA. It really feels like having a full-time media buyer on the team!
Tried LARA for a few campaigns, and honestly, it saved me a lot of time. The setup is much simpler than doing everything manually in Meta Ads. One of the most helpful parts for me is the ad creative generation, so I don’t have to stress about designing visuals myself while juggling a busy schedule. Really helpful if you just want to get ads running without overthinking