LANDR

Professional audio mastering instantly

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Adi Goldstein@adigold1 · Adi Goldstein-Composer & Music Producer
Amazing Service ! ! !
Ben YoskovitzHunter@byosko · Entrepreneur, investor & author
LANDR lets you upload your track and get it instantly mastered. The company behind the tech is MixGenius (http://mixgenius.com), based in Montreal. Full disclosure, I'm an investor.
Ryan HooverPro@rrhoover · Founder, Product Hunt
@byosko I'm not familiar with the music scene but could this also be used for podcasts?
Ben YoskovitzHunter@byosko · Entrepreneur, investor & author
@rrhoover Possibly? But I think the underlying technology is very much focused on music. I suppose you could throw a podcast file on there and see what happens :)
David McKinneyHiring@davidkmckinney
@byosko from the website it sounds like Landr doesn't require a full length playback pass for processing. In that case it can probably help smooth out the levels on a podcast, without needing to run a compressor over the mix (or resort to normalisation).
David McKinneyHiring@davidkmckinney
Thanks Ben. I was a recording engineer in a previous life, and I've also spent a lot of $ mastering records over the years. So. The proposition is good. High quality mastering is definitely in demand and expensive. It's also one of the hardest arts in music. A tool that can do this well for musicians everywhere at a decent price makes a lot of sense. Marketing-wise, you need to convince people that machines can do as good a job as real ears. Provide as much proof as you can here. e.g. Social proof from a big mix engineer... "I used to get all my mixes mastered at Sterling Sound. Now I just use Landr.". If Big Name X trusts their mixes with Landr then your job is done. Also audio proof. Post some AB comparison samples on the home page. eg a mix with no compression or limiting on the master bus, compared with a mastered result. And show the waveforms, as this is an easy way to spot low quality mastering. Even better provide clips of an unmastered mix, the same song mastered in a top studio, and the same song mastered automatically. People want to know that your mastered result compares well with the result provided by a top mastering studio. Do that quickly, at a decent price, and it's a winner.
Ben YoskovitzHunter@byosko · Entrepreneur, investor & author
@davidkmckinney Totally agree with what you're describing here in terms of the work LANDR has to do in order to prove it works and has value to a specific market segment.
David McKinneyHiring@davidkmckinney
@byosko I've paid between $500-$5k a pop for mastering, so the value is definitely there. If you can get decent mastering for say $25 a track or $200 an album then that is great result for musicians with home studios.
Ben YoskovitzHunter@byosko · Entrepreneur, investor & author
@davidkmckinney You should give LANDR a try if you've got something you can use, just to see how it works.
David McKinneyHiring@davidkmckinney
@byosko I'm on my phone right now but I'll check it when I get to my desktop. Tell them to get a Team page happening (I want to know more about them). And their About link is good, but a bit non-obvious. I want to know more about who is making it (their backgrounds sound impressive) and the details of how it works.
Nathan Sudds@nathansudds · Founder,ActiveLabs & Coach, Coach.me
@davidkmckinney Oops I missed that you suggested the clips of unmastered mix and then compare mixes by top studio and LANDR. My bad, I must have been skimming your message and duplicated your suggestion and just read the social proof part. Your comments are all on point here, LANDR should definitely take note of what you are saying.
Erik TorenbergHiring@eriktorenberg · Former Product Hunt
i know @shachargilad would be interested. perhaps a sound better collab?
Nathan Sudds@nathansudds · Founder,ActiveLabs & Coach, Coach.me
Forwarding this to some friends who were just talking about needing to move forward with some mastering -- they have used Sterling Sound as well as other reputable companies, I know they would be down for giving this a try and if it's viable that's a big game changer for those with limited resources to get past the hurdle. And even bigger change for those that unfortunately release their music without any type of proper mastering who should be --- sadly it does happen. This might be the audience that gravitates to LANDR most in the beginning because it makes this needed step affordable but I'm with @davidkmckinney if you can get someone reputable to provide social proof that opens up a much bigger market. But I think anyone with the funds to test and compare (maybe some marketing campaign dollars), it would be worth sending the tracks both ways and seeing the results --- now if you could find some people in the industry willing to do that, you might just have social proof without someone having to put a testimonial forward. Not sure how mastering houses would like that idea, but you get back a Sterling Sound mastered version and then have your LANDR mastered version played side by side. I think even though the human ear mastered version may be 'better', if they are both quality -- you'd have to ask yourself if some projects wouldn't benefit from a cost effective route. Then again I've been surprised at how systematized things that are "creative" can be, I used to think that creative things couldn't be done this way but that engineer is looking at a variety of factors and has his system in head if someone can create enough logic behind the scenes to handle all that it may be possible to get great mastering this way. I'll post an update if my contacts try it out and let you know the results -- mostly hiphop related, but I do know some people in other genres that I'll reach out to too.