LaCroix Fizzy Water Is Everyone's Favorite. Nobody Knows What's In ItAs cases zoom out of grocery stores, die-hard fans admit they don't have a clue what gives the sparkling beverages their flavor-and don't care, either. The mystery of 'essence.'
All 21 Flavors of LaCroix, RankedIt's been a hell of a ride for LaCroix. The Wisconsin-based bubble-water purveyor that rhymes with "enjoy" has transitioned from a go-to for Midwest moms who don't allow soda in the house to a fixture in home fridges and bars alike, inspiring competitors and fierce debate about the benefits of sparkles along the way.