Your personal AdWords expert

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#5 Product of the DayJune 04, 2014
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Luke Kennedy@lukekndy · Founder - Kudu
Founder here. Thanks for posting @gregoiregilbert :) The Story: I started Kudu because I saw too many startups (including my own) have poorly performing ad campaigns because they didn't have access to the kind of talent usually reserved for companies with large budgets. With Kudu you have a dedicated Kudu expert who runs every part of your Adwords campaigns. You can sit back, relax and leave it to the experts :)
Andreas Klinger@andreasklinger · Tech at Product Hunt 💃
That's awesome. I know a lot of adwords and seo experts who pitch their costs through the savings for the customer. Do you already have benchmarks of how much customers saved?
Luke Kennedy@lukekndy · Founder - Kudu
@andreasklinger Thanks for the encouraging words. We could put up something like 'XYZ widgets had that ROI and now they have this ROI' This is the kind of thing an Ad agency would do. I've tried to stay away from that because it encourages other startups to forecast based on someone else's metrics. Every business will get different results based on so many variables out of an ad manager's control and their goals will be very different. We can say every user is better with Kudu than without - we're working to make their ad campaigns truly effective.
Justin Jackson@mijustin · Internet stuntman ⚡️ megamaker.co
This is a huge need: I know a ton of businesses that have dabbled with AdWords but never really "go it"
Brennan Dunn@brennandunn · Co-Founder, RightMessage
Whoaaa @lukekndy — NICE job. Take note everyone: this is how you sell productized consulting. From the perspective of the buyer, I have no idea (nor do I really care) that this is a legion of AdWords experts doing stuff on my behalf vs. turnkey software. What's really great about examples like this is that it's SO easy to do this. Create marketing site. Pitch a compelling offer. Throw in tiered pricing. But manually fulfill all the deliverables. As you grow and doing stuff manually starts to get annoying, you start automating / delegating to cheaper labor. And eventually, you *might* have a software business :-) Anyway Luke, congrats again. This is great. I'm always on the hunt for really great examples of productized consulting, and this is one of the best I've seen. Bonus points for the weekly updates / monthly reports. Justifying an ongoing expense is hard — showing the stakeholder a pretty "up and to the right" chart makes that much easier.