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Krue

Twitch for music: live streams from amazing musicians

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jay_azhang@jay_azhang · CEO @ Krue
Hey everyone! Thank you Andrew for posting this! I’m one of the co-founders of Krue, a live streaming app for musicians to perform, share, and engage with fans around the world. Twitch used the power of live, interactive streaming to change the gaming industry. The music industry is long overdue for change, so our goal is similar: create a global community that fuels talented musicians on a verticalized live streaming platform. Musicians will soon be able to get tips from their fans from both iOS and desktop. So far, our artists love the app and are excited to have a platform just for them! We’d really appreciate your feedback and I'll be here to answer any questions. We’ll also be at SXSW at both the interactive & music expo - if you’re around stop by our booth and say hi! -Juyan
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Ben Tossell@bentossell · Community Lead, Product Hunt
YouTube was the place to go to watch and even discover new, amazing musicians.... It would be an awesome feeling to think that you were watching LIVE the start of someone's career!! I wonder what kind of artists will emerge from this! The thing with live-streaming is that the idea can be great and the execution also really slick but community is such a huge part of the puzzle that some platforms forget. how do you plan to nuture and grow the community around this? Music is such a passionate artform that hits peoples emotions and with an amazing community around it this could be a really interesting concept :)
jay_azhang
Maker
@jay_azhang · CEO @ Krue
@bentossell Thanks for the feedback Ben! We completely agree, community is king when it comes to live. Platforms that nail down the community building seem to flourish and those that don't, well, don't. We have a bunch of 'subtle' community building features coming up and a few we've implemented. For example, when a live stream ends viewers get redirected to the next most popular live stream in that genre. That's a new musician to get behind and a new set of fans to connect with. On that note we're already implementing PMs and group messaging, a natural extension of the connections made in a live stream. As far as growth goes, we're cultivating our community by tapping into existing music communities, influencers, and partnerships with brands that are already bringing musicians and fans together.
Ben Tossell@bentossell · Community Lead, Product Hunt
@jay_azhang Awesome to hear :) Something I'd suggest would be a weekly/daily "best streams of the day" for people to check out - you've probably already thought of that though haha How are you competing with the likes of Huzza, never mind FB, Twitter etc
jay_azhang
Maker
@jay_azhang · CEO @ Krue
@bentossell Good idea! We're also thinking of things like mini-billboard rankings. As far as platforms like Huzza and Stageit go we're taking less of an event/organized stream angle and making sure streams are super informal, impromptu and have a low-barrier to entry. Users can go live in just 2 clicks and the mood of the platform is very much so hang out and casually perform. We're also heavy on the mobile side for similar reasons.
Adam Marx@adammarx13 · Freelance writer/editor and music addict
@bentossell I agree Ben, particularly with music. Community is so difficult to capture within a music setting partly because each genre of music has its own community style; rap and electronic communities inherently have different dynamics than punk and metal communities. That's an important consideration in building a music-related service. In a way, the content is the second priority; the first is understanding the communal dynamics that your service wants to attain or disrupt.
Adam Marx@adammarx13 · Freelance writer/editor and music addict
@jay_azhang @bentossell This is an intriguing idea, though I would proceed with caution with the Billboard rankings function. It has the potential to create a feedback loop of gatekeeper-driven (chosen) music, which is a massive turn off to a lot of people (this though, throws back to who your target audience is). If you're looking to do live-streaming of bigger artists, the dynamics will be different than if you're targeting smaller ones, in which case the Billboard rankings may not be as applicable unless you have very clearly defined parameters. Also, question: is there any barrier to entry of people (musicians) who can sign up and start a live stream, or is that open to any who want to?
jay_azhang
Maker
@jay_azhang · CEO @ Krue
@adammarx13 Thanks for the feedback Adam! Agreed, Billboard could create a bit of a loop, it might be something we just do internally. There is no barrier to entry, any musician can get on, pick a genre, and start streaming from either mobile or desktop!
jay_azhang
Maker
@jay_azhang · CEO @ Krue
@adammarx13 @bentossell Agreed, this is something that we have been very very careful with. A lot if it, imo, has to do with timing. We're making sure the platform doesn't get too overrun with any particular genre at the beginning and balancing our growth efforts accordingly.
David Polanco
Maker
@davidpolanx · CMO at Krue
@adammarx13 @bentossell Great point Adam. I completely agree, and we firmly believe the reason other streaming sites haven't gotten music right yet is because they were missing a focus and dedication to community. With Krue, we want to make it easy and fun for people to come together over their favorite artist or genre while keeping an overall sense of belonging on the platform (it's the meaning behind our name). Upcoming features like group messaging will allow fans to break out into their own "Krues" and connect with like-minded people around around a certain genre or artist. We also have genre/artist-specific custom emoticons coming to appeal to the different segments, as well as site-wide ones that promote a strong sense of commonality between all users. Essentially, we're building Krue to be a space where every artist and every fan will feel at home.
jay_azhang
Maker
@jay_azhang · CEO @ Krue
Hey everyone! Thank you Andrew for posting this! I’m one of the co-founders of Krue, a live streaming app for musicians to perform, share, and engage with fans around the world. Twitch used the power of live, interactive streaming to change the gaming industry. The music industry is long overdue for change, so our goal is similar: create a global community that fuels talented musicians on a verticalized live streaming platform. Musicians will soon be able to get tips from their fans from both iOS and desktop. So far, our artists love the app and are excited to have a platform just for them! We’d really appreciate your feedback and I'll be here to answer any questions. We’ll also be at SXSW at both the interactive & music expo - if you’re around stop by our booth and say hi! -Juyan
Pedro Ruíz@piero_ruiz · iOS Developer & Indie Game Designer/Dev
First of all, great idea. How do you think that musicians can use this to engage with their audience? It would be amazing if you could peek into album recordings and have musicians A/B test some songs or lyrics with influence from their audience
David Polanco
Maker
@davidpolanx · CMO at Krue
@piero_ruiz Hey Pedro! Thank you for the compliment :) Those are some great use cases that we've already been seeing along with some other awesome content, such as taking requests from viewers while DJing at a club, giving free vocal lessons, backstage Q&As and artists actually crowdsourcing all the lyrics to a song! Krue really is an open vessel for musicians to not only put out content easily but to take advantage of the interaction to turn viewers into fans and fans into superfans. We're really excited to see how the community takes the platform and makes it their own through their creativity and passion for music.
Alex Spencer@axpence · Pioneer Square Labs
Awesome idea !
jay_azhang
Maker
@jay_azhang · CEO @ Krue
@axpence Thanks Alex!
Scott Broughton@weheartscott · Designer & Head of Mobile @ Netsells.
As a big fan of John Mayer's Periscope streams, this is awesome!
jay_azhang
Maker
@jay_azhang · CEO @ Krue
@weheartscott Thank you Scott!