Let’s be ourselves again. A new app from BJ Novak and team

Kiyo is a personal media app, designed so you can engage meaningfully with the people who mean something to you, rather than browse #content by #influencers.

If you feel exhausted by social media –– by the pressure to stay 'on brand' –– and want a more freeing & personal outlet, then we think Kiyo is for you!

Would you recommend this product?
5 Reviews3.0/5
I'll happily up vote as soon as there is an Android version. Getting a bit disappointed by the hip iphone focus on PH...
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@grexe It’d be great if PH had an auto-filter based on devices you own so you didn’t have to see products you can’t use. It’d save time for everyone involved.
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@grexe We made sure to tag Kiyo as an iPhone app since we are not at a place as a small team with a new product to be able to develop on more than one OS. As you can imagine, we strive to be able to bring Kiyo to as many people and platforms as we can.
@nicholist I perfectly understand your point, working in a small startup myself. Sadly there is no way to configure PH notifications based on tags, though. And I'm actually happy because I don't want to live in an Android filter bubble. Wouldn't a cross-platform framework be an option here?
@grexe Always good to live outside of the bubble, whatever that bubble may be! Many options, of course. We're a team with a long history of developing for iOS (you can catch one of us presenting an app at Apple's very first Keynote introducing the App Store) so what made the most sense for us was to start with what we knew best.
@nicholist @grexe I'm a fan of cross platform frameworks, but sometimes it's hard to get the UX just right when you're working with an abstraction of native development. Not a Kiyo team member, but I can understand why they might avoid it.
For those curious… Kiyo grew out of our experience building and running The List App. With that app, we learned how to build tools that enabled people to more easily express themselves: a blank page is intimidating, a bullet point is empowering. It was a creative, thoughtful, positive, and expressive community. Unfortunately, contained many of the same structures that have left many feeling exhausted by the performative nature of social media. Things such as likes and public comments made it increasingly difficult for people to express themselves honestly and freely. We keep hearing that people feel pressured to stay 'on brand' which gets at the pressure to only share a curated version of your life online; presenting a slice of yourself optimized to maximize ROI in the form of more likes/retweets/etc, whether you're conscious of it or not. Hot take: people aren't brands. We had learned how to build great tools for lasting, meaningful self-expression and believed that if we placed those tools in a more personal setting, peoples' eclectic, beautiful selves just might flourish there.
I've been playing with the app for a few weeks during the beta. This is a nice evolution of The List App and I especially appreciate the focus on creating an environment that doesn't encourage troll (I'm constantly self-editing and censoring myself on Twitter). Follow me at rrhoover if you want to read my shower thoughts and random photos from my camera roll. 😛 @bjnovak / @devwastaken / @nicholist – who are you favorite people to follow on Kiyo so far?
@bjnovak @devwastaken @nicholist @rrhoover totally read the 'shower' and 'random photos' parts too quickly
@bjnovak @devwastaken @nicholist @productpearson 😂 brb, making a new Kiyo board.
@productpearson @rrhoover Ha! Fun little fact, Kiyo is the slightly-Americanized version of the Japanese word for 'memoirs.' So instead of calling them 'boards' or 'collections' we simply call them kiyos.
@rrhoover short answer: my friends (insert winking tongue out emoji) Long(er) answer: We think of Kiyo as a personal media app, designed to connect with actual friends rather than browse content by people you don't know. There are so many wonderful places online to follow strangers you admire, but what we felt was lacking was a place online where we felt comfortable sharing a less-curated, more honest version of ourselves and connect with friends in a way that was more meaningful than performative (hence direct messaging rather than likes or public comments.)
Reminds me of Path, not necessarily a bad thing.
@jud5on I miss path. Edit: never mind it apparently still exists. Thanks for getting me to redownload it!
@jud5on that was my immediate reaction, both visually (pop-out button) and in its vision. Hopefully it won’t have the same fate...
I really like the idea and the inspiration behind building Kiyo (nice name too😎). I just find it little similar to 'Story Highlights' on Instagram where I categorise and add personal moments from my life and unlike regular stories, it's always there on my profile. But not showing number of views is a pretty bold move and a good differentiator. Will keep a close eye on how Kiyo progresses. Good luck guys 😄
@ramnath_shenoy Thanks for the thoughtful feedback! I have not seen a feature with Story Highlights where you can share different stories with different audiences -- is that correct? On Kiyo, you're not forced to share everything to every one of your followers, which was a very conscious design choice as we wanted people to be able to comfortably share all the different sides of themselves, rather than a single, highly curated version meant for the masses. A personal example: I have a public kiyo called "Lolz in the wild" and a private kiyo that gets shared with a handful of friends called "Apartment Renovations." Obviously it's not private because it's salacious, I just don't feel comfortable sharing photos from my home with the entire internet. I also know that the only people who really care about my little renovation projects are some close friends and family.
@nicholist That's true. Different audiences is not an option today on Instagram and I see the difference it makes with Kiyo. Thanks for pointing it out 😊