Maybe I'm too old, but when I buy a pair of shoes, I buy them to last a lot longer than a season. This strikes me as consumerism gone bad. A waste of resources and the creation of waste. If the business model is based on replacement every three months or so, I'd have serious concerns about the manufacturing quality of something that has such obsolescence built in.
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Love the site, nice shoes. One little thing that bothered me is the newsletter thing .. I did not even see what you are selling, you already offered me newsletter. Might want to put that as exit intent, you know - catch me before I hit the exit button :)
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@joehobot Definitely agree with that.. The current model is a little invasive.
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This is a really nice business model! It's SaaS for shoes!
