Key box that reminds you to make better choices

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Love the idea of introducing friction into an otherwise simple choice. Makes one think of where other moments of friction -- that force a single 1/0 decision -- could be easy life hacks.
Simple design concept that reminds you to take your bike rather than your car if you can. Their other key box design is a bit more in your face by dropping the other set of keys on the ground. This one might be a bit too annoying for my liking. Pleasurable Troublemakers is a great name for this company and it's innovations.