The coolest films on the web, discovered and curated for you

It's unclear how these films are curated. Seems to be editorially curated but the tagline says otherwise. After signing up, it asks what "vibe" I'm into, offering three options: gaze, shine, and beam. No idea what those words mean in this context. :/
@rrhoover yeah - I really like their design; but the implementation seems very weird. I'm hoping that it can evolve.
@_jacksmith @rrhoover Try our new site. Love to see what you guys think about it.
@astralwave @rrhoover I'm trying to log in, but it's not working. Also there's no forgot password functionality...