JournoPitch

𝗘𝗮𝗿𝗻𝗲𝗱 𝗠𝗲𝗱𝗶𝗮: The Free Marketing '𝗠𝗶𝗿𝗮𝗰𝗹𝗲' you should try to leverage. Unlike paid ads, you can’t buy earned media. You have to EARN it. And that’s exactly why it’s very powerful. When people hear about your brand from a trusted source (like a media outlet, a 5-star review, or a customer testimonial), they LISTEN. In fact, 90% of consumers trust earned media over traditional ads. Here’s why earned media is important for your brand: 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗢𝗻 𝗦𝘁𝗲𝗿𝗼𝗶𝗱𝘀 When your brand is featured in the media, people believe it. It's authentic, unbiased, and far more credible than a paid ad. Mainstream media comes with a special kind of 'kudos'. It’s like getting a personal recommendation from a trusted friend — only now, that friend is a journalist, a major publication, or a well-known influencer. 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 𝗥𝗲𝗮𝗰𝗵 𝗳𝗼𝗿 £𝟬 Earned media can spread like wildfire. Sometimes. Positive mentions and PR coverage bring your brand to audiences you never even targeted. No ad budget required. 𝗧𝗵𝗲 𝗧𝗿𝘂𝘀𝘁 𝗙𝗮𝗰𝘁𝗼𝗿 Of all the media types (paid, owned, and earned), earned media builds the most trust. When people see others being positive about your brand, they’re more likely to follow suit. It’s human nature. 𝗕𝗼𝗼𝘀𝘁𝘀 𝗦𝗮𝗹𝗲𝘀 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 People buy from brands they trust. Earned media is the ultimate form of social proof. If your product gets featured on a respected site or gets glowing reviews, it can directly impact conversions. 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 Paid ads cost money. Earned media costs effort. You can’t "pause" earned media like a paid ad. It’s there, building trust and driving awareness. JournoPitch is an AI SaaS that can help you earn that media coverage.

Congrats on the launch @growthhakka. Having been in the PR industry let me tell you the real pain point lies in the outreach. Knowing who is the journalist, what beats they cover and their contact details. If JournoPitch can customize the pitch basis each journalist and what they have written, it would be a winner in the market.