Johnathan Dane of KlientBoost Talks AdWords, Lead Forms & The Iceberg Effect
Interview with Unbounce Conf speaker and KlientBoost founder
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Paid Insights
@paidinsights · Founder, Paid Insights
Here’s a highlight of the things we covered:
How Johnathan Dane got his start in PPC
Common mistakes with AdWords / Landing Pages
Iceberg Effect (and why SKAGs are crucial)
Why you need to balance lead volume vs lead cost for the highest amount of revenue
Should beginners use Single Keyword Ad Groups (SKAGs)?
Why higher consideration searches do better usin… See more
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