Jepto

Unify your marketing data and management

2 followers

Unify your marketing data and management

2 followers

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Bring your channels and teams together to track performance, manage budgets, automate tasks and generate insights.

Launch tags:Marketing•Advertising•SEO

Launch Team

Anima Playground — AI with an Eye for Design

AI with an Eye for Design

Promoted

The App looks great, well done. Are the Machine Learning algorithms that you use developed by your team?

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6yr ago

Jepto

Maker

@elliot_anderson1 Thanks and a great question. No they are not, we researched a range of Algorithms in our testing and decided that the best option would be to take advantage of the Data Science community and utilise open source algorithms. They have the resources and community around them to improve over time. For the KPI predictions we are leveraging the Facebook Prophet algorithm, which has great accuracy and is considered the current standard for this type of real time prediction (You can select any Google Analytics metric and we will run the algorithm utilising 3 years of your own historical data to give you a live preview of the prediction) For our Anomaly Detection feature we are utilising Twitter's Seasonal Hybrid ESD algorithm. We also did a lot of research in this space and found that there was not one size fits all algorithm because different use cases will want different anomaly thresholds. So to overcome this we have exposed all of the inputs to the algorithm so you as the user can adjust the sensitivity as you seen fit. To make this understandable (as the algorithm hyperparameters can be confusing) the preview is also in real time and shows you how many anomalies would have been detected in your last 3 months of Google Analytics data so you can find the right fit for you. We are also working on adding influencing metrics to KPIs, so you can nominate a metric that affects your KPI metric to achieve a higher level of accuracy.

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6yr ago

Jepto

Maker

Hey Hunters, Agency life can be a punish and so after leaving an Agency I wanted to follow my passion for Software, Automation and Data to build something that could make the life of a Marketer easier, thus Jepto was born.

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6yr ago

Is there any way we can include phone calls as a tracking measurement ?? That’s the only data my clients care about period. NEW customer phone calls.

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6yr ago

Jepto

Maker

@errol_mathew Depending on what platform you use for call tracking, many of them utilise the offline measurement protocol in Google Analytics, you could definitely do that.

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6yr ago

@dmac sweet! What would that look like on your RAD dashboard ?? - I’m going to look that up and get back to you.

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6yr ago

Our TLD domain https://www.vev.design/ is not valid when I'm trying to sign up.

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6yr ago

Jepto

Maker

@matsabrahamsen Thanks for flagging this. I will get our Dev team onto it straight away. You can use any domain to sign up and then edit it once the account is created.

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6yr ago

Jepto

Maker

@matsabrahamsen Just wanted to let you know that we have deployed an update to the validation on the domain for signup and you should be fine to create an account now. Sorry for the inconvenience.

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6yr ago

Jepto's Google Data Studio connector is a GREAT tool for adding Google My Business insights to analytics reporting. ?makers - I'd love love love to see time of day for phone calls, I know GMB shows this. Any chance you'll add it? PS Thanks for making this free, really helps those of us who are just starting out :) https://support.google.com/busin...

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6yr ago

Jepto

Maker

@somecallmewoo Hi Sarah, Thanks for the kind words! Unfortunately the Call data is not available via the API. If Google does decide to add this to the API we will definitely look to include it.

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6yr ago

It is marketing tool for assisting me in my business and it sufit my marketing

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6yr ago

Jepto

Maker

@louis_meadors2 Thats right Louis. We us the term Marketing Automation and although it's normally used to described how contacts go through journeys and email/sms communication, we mean it in the sense that we are applying automation to the types of tasks that you need to do in order to run your marketing campaigns.

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6yr ago

Great product and as a marketer, I do like the focus on agencies and bringing data sets to better comprehend what actions we can take to have better performance on behalf of our clients. My question is, do you believe integrating other marketing tools to better predict their performance and then cross referencing that data to each together (think Email Marketing tools like ActiveCampaign, FB messenger bots "MobileMonkey" and SMS platforms) would be on the roadmap for the future? I would love to see that type of functionality better predict what platforms and campaigns within those tools would be best to plan with my clients their marketing.

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6yr ago

Jepto

Maker

@jmedia9 Prediction algorithms do benefit from increased data and we have looked at a various ways of improving the accuracy and breadth of metrics that we currently offer, however there are some limitations. In general the best way to improve accuracy is by adding regressors to the prediction, which are highly correlated metrics that also have future prediction applied. As an example you could provide advertising spend as a regressor and provide more accurate projections, which would allow you to adjust the spend rates and get a projection to meet a certain client objectives. The short answer is yes, however we would start with the more generalised use cases of taking data that most Clients would have a history of (GMB, Search Console, Ads etc.) to be able to make the ML model work.

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6yr ago

@dmac makes total sense on starting general and then honing in on specific use cases as I do appreciate the thoughtful response. Coming from the web design world, the data analytic piece to marketing is more and more important into how I can gleam real insights and turn those into actions I can implement with my clients in short order. Thanks again

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6yr ago