Amazon and others found that 100 milliseconds of latency is responsible for 1% in sales. But latency on the web is hard to overcome.
instant.page uses just-in-time preloading — it preloads a page right before a user clicks on it.
Tried this, got psyched. Then i found out that it is invoking some code that triggers a very huge advertisement on the webpage.
Not really what I was expecting.
Do what it's made for
Add advertisements to the page