Instant Articles

Tool for creating fast, interactive articles on Facebook

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I think this is similar to Snapchat Discover, right? And Paper app is now dead with this? I think Facebook will move the best parts of Paper into this product soon. That's why Facebook acquired PushPopPress and people behind Medium design. Think more about the future. Facebook maybe will create a platform or a plugin that syncs between Facebook Instant Articles and Website Articles and make better in-app reading for mobile users. And the users can use this tool to create their own stories. This is a big deal for news industry. And many news apps, blog platforms and Google must be scared of.
@hoandesign I feel the same way about it being Facebook's take on Snapchat Discover. I'm curious to see if they focus on shorter length content at launch or a variety.
Very curious how this pans out! It's a great experiment but have to wonder if users even notice at the end of the day. I'm sure Facebook will be loudly telling us if it does well. Lots of folks nervous about the implications in the future, like if Facebook decides to take a bigger cut suddenly, but for now, it seems like a good choice. :-) David Carr wrote my feelings more eloquently than I could have ever done: "For publishers, Facebook is a bit like that big dog galloping toward you in the park. More often than not, it’s hard to tell whether he wants to play with you or eat you."
@ow as a former social games pm (Playfish) I've seen it all before, IMHO this kind of platform play of fb will end with lots of frustrated publishers. No complimentary incentives - both parties need more engagement - is asking for trouble in the longer term.
"Hey publishers, we took your content and made it 10x faster. You're welcome." —Facebook As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of [news] articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles. Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. Coverage.
Cool product