Instagram Stories Research

Get the latest study on Stories and improve your viewership!

If you have Instagram, you have Stories. If you have Stories, you have video. The latest Socialinsider's Stories research reveals that half of brands are using video in Stories to drive conversations, and generates leads.
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Massive shout out to the whole Socialinsider team: @razvanvisan @maria_mirabela_ganta, @andrei_serbanoiu, @teolozan for all their hard work studying more than 135k Instagram Stories and get insights on: - What type of content increases the Stories' viewership - How many days per month brands are publishing Stories - What's the retention rate across all profile sizes - When people drop off in Stories and much more. Highlighting some key insights: πŸ“Œ The future lies in video Stories. 51% of brands are using video in Stories. πŸ“Œ On average, brands are publishing Stories 7 days within a month. πŸ“Œ The optimal Stories length within a day is up to 6 Stories where brands are keeping more than 70% of their Stories viewers engaged. πŸ“Œ Brands with less than 10k Instagram followers succeed at reaching more than 9% of their followers with Stories. πŸ“Œ Images underperform videos by having a higher tap-forwards rate of 5.65% than videos on Stories πŸ“Œ People tend to drop off more on photos than video Stories. You can get the full study here:
Hey there! Adina from Socialinsider here. We’d be happy to answer any questions you may have about our latest study on Stories πŸ‘Š
@adinajipa wow, this is so awesome
@vladcalus Thanks, Vlad πŸ‘Š
Always base your marketing actions on data. So excited to see this study out so that social media managers can improve their Stories with strong, and engaging content 🀩
@mariaganta2 Congrats on the study πŸ₯³
😍 Great job!πŸ‘
Great study, Socialinsider i'll need to dig further into the metrics! Keep 'em coming
@chris_leake1 Thanks, Chris! ICYMI: here's another study on Facebook video posts. You can read it here:

Find out how to improve your Instagram stories' viewership with insights


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