Instaaa 2.0

Promote your startup using AI-powered outreach

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#4 Product of the DayJune 11, 2018

Instaaa helps you get press by promoting your startup across a curated list of websites, directories and communities. Getting started takes 60 seconds and starts at just $39.


  • Sam DickieProduct Manager| NoCode| BetaTesta

    Perfect for that initial marketing push


    nothing to note

    This is a great product for indie makers or new startups to get that initial marketing exposure from some of the websites, forums and directories you wouldn't necessary find yourself. Really impressed so far by the simplicity of the product.

    Sam Dickie has used this product for one month.
  • Pros: 

    None – stay away from this product


    Service is a scam; founder will dismiss requests for refunds

    I used this service a few months ago and paid for the premium service. After reviewing what Instaaa had submitted on our company's behalf, I learned that they had: (1) modified the description of our company without our approval (which included blatant grammatical mistakes – two in the first sentence no less), (2) represented themselves as though they were our company ("we built..."), and (3) did nothing more than copy/paste the same text on a series of spam websites. When I emailed the founder to discuss these issues, he dismissed my concerns outright ("these went to personal contacts") and refused to refund my payment.

    Collin Walter has used this product for one week.


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I used the first version of this product. It must have been when it just came out. I was excited about the concept and I paid for the full list at $129. I barely noticed any changes in my traffic so I requested the link to where my submission ended up, and what I got was an airtable link to links that I never seen or recognise as a site I would post to. Majority of the links are PHP sites. The links seem generated and are really bad practice to SEO and link building. I really think you should be more transparent about your process and how you do link building on your home page. I requested a refund after seeing the links. I emailed 4 times, and yet to get even a response. Its just unacceptable and really bad support. :( I would not recommend this service.
Ryan HeybournMaker@ryanheybourn · I help startups grow @useinstaaa
@tharshanmuthulingam hey Tharshan, I'm sorry to hear about that. The first week after launching last year was definitely a tough one and as far as I'm aware I emailed everyone who paid and/or requested a refund at that time. In no way does Instaaa submit to those types of sites now and I've made a massive amount of changes to improve the overall service. Mind getting in touch with me on our live chat? I'll help sort your refund out immediately.
Bruce Ackerman@bcackerman
@tharshanmuthulingam Same experience. Pass on this site at all costs.
Bruce Ackerman@bcackerman
Don't trust this site. It posts your URL on a bunch of spam websites and will hurt your SEO. We paid for it before they rebranded. Ended up spending a bunch of time cleaning up everything.
Ryan HeybournMaker@ryanheybourn · I help startups grow @useinstaaa
@bcackerman hey Bruce, sorry for the experience you had. Since Printavo used Instaaa these issues have been addressed and I'm more than willing to process a refund for you if I haven't already. Feel free to view some examples of where you'll be posted by filling out the form on our homepage.
Faisal Hassan@faisal_hassanx
@bcackerman I was considering this but thank you for this review. The testimonials on the site look sketchy af and they have been around the same since the last time I got on this site which was around 6 months ago, I’d say. All of them mention ‘got this many upvotes on PH’ so it seems like he’s charging to post on PH as well. Didn’t know that was allowed.
Ryan HeybournMaker@ryanheybourn · I help startups grow @useinstaaa
@bcackerman @faisal_hassanx hey Faisal. Testimonials are 100% real - feel free to reach out to anyone and ask about their experience! We also don't post on Product Hunt as that is against their guidelines.
Faisal Hassan@faisal_hassanx
@bcackerman @ryanheybourn 3 of the 4 products on your testimonials page have you listed as the hunter so that kinda contradicts your last sentence. 😐
Ryan HeybournMaker@ryanheybourn · I help startups grow @useinstaaa
@bcackerman @faisal_hassanx it used to be an option when I initially launched the service. I was later notified that this was against their ToS and quickly removed it. Anyone from the community team could happily vouch for me if need-be. Like I said, happy to provide a demo so you can actually test the service yourself rather than jumping to any assumptions. I've been putting in the work in order to address everything brought up by initial users and am confident enough to now launch.
Ryan HeybournMaker@ryanheybourn · I help startups grow @useinstaaa
Hey everyone 👋 Seven months ago I launched Instaaa - my attempt at building a tool that would help startups with their outreach by promoting them across a list of 100 different websites, directories and communities. I've learnt a lot since then and have been quietly working to ship an all-new version of the service with a ton of improvements. I'm happy to announce that today is the day I get to share them all with you. Here's what's new: - New AI powered submissions. Your startup is now matched with a curated list of websites, directories and communities based on a range of data collected when signing up. The new database saves and constantly pings new places, removing them if they go offline or become irrelevant - New affiliate system powered by Rewardful ( - New packages, including Bolt and Enterprise - Customer support and email improvements - All new look and design across the website - This plus a whole lot more... The first version of Instaaa was a huge learning curve for me and dealing with startups from all sizes and parts of the world has been awesome but also extremely challenging. I've tried to implement the feedback received from everyone who used it into this new version and I hope that shows. Building a service that constantly learns and adapts to post results was difficult, but is something I think can make a service like Instaaa a lot more useful than other mass outreach or PR tools. You can try the new matching system out by submitting a startup on the homepage & I'll be providing a demo of how I built it on Twitter tomorrow. I'll be online all day to answer any questions you may have. You can also reach me on Twitter @ryanheybourn PS: Anyone who used the first version of Instaaa is eligible to use it again free of charge. Simply send an email with your name and details to so I can get you set up.
Marin Dragomirov Gerov@marin_dragomirov_gerov
We used Instaaa for DULO when we launched and it helped us in spreading the word on quite a few communities. It is a good investment, especially if you consider the effort and time it takes to make a submission on every platform. Well done, Ryan
Ryan HeybournMaker@ryanheybourn · I help startups grow @useinstaaa
Yan Moukoury@yan_moukoury · Founder &CEO at Voltaire.AI
It is tough to launch a product kudos to you Ryan. Many product need iterations so keep up the work. No need for the total negativity on this and really believe there is a NEED for this. I will not mind giving it a try I think it will save some time. How much would you pay someone to list your company in these directories alone? So I find this useful especially at the new price. Keep up the good work and I hope to be wow by this.
Ryan HeybournMaker@ryanheybourn · I help startups grow @useinstaaa
@yan_moukoury thank you Yan, I appreciate it!