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Influence

The psychology of persuasion, revised edition

Hunter
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Discussion

Hunter Walk
@hunterwalk · Partner, Homebrew
It's essentially a guidebook to hacking people. Folks who enjoy behavioral economics books like Nudge, motivation analysis books like Switch or neurological economics like Thinking Fast & Slow will LOVE Influence. Breathless praise aside, Cialdini identifies key principles of persuasion such as social proof, reciprocity, subservience to authority figure… See more
jeremy liew
@jeremysliew · Partner, Lightspeed venture partners
Great read on how to think about how social cues can be used to influence user behavior.
Wade Anderson
@waderyan27 · Senior PM, Microsoft
I listened to this book on Audible. Great content and helped me see all the ways I am being influenced.
Kristin Drysdale
@kristindrysdale · I do stuff with RiteKit.
Kind of generic, but totally a fun read for someone who maybe hasn't gone through courses in psychology and sociology. Plus, it's a quick & easy read - perfect light reading to bring along on a trip. =)
Hugh Kimura
@hughk · Head of Marketing at Mobile Action
I can't believe that I'm only reading this book now. It explains a lot of things that I've done in the past, but didn't quite know why. A powerful toolbox of psychology strategies to influence others and block the influence of people who use these strategies on you.