Influcio

👋 Hey Product Hunt! I’m Rex, the Founding Product Manager at Influcio.

After years in influencer marketing, I realized something: finding the right creators shouldn’t require scrolling for hours, guessing performance, or juggling endless spreadsheets. So we built Influcio — an AI-powered influencer matching and campaign platform that helps brands discover relevant creators, understand their audience, and manage collaborations in one place.

Our goal isn’t to replace marketers — it’s to make the process more transparent, efficient, and actually enjoyable.

We’ve poured a lot of love (and late-night coffee) into this, and we’d really love your feedback. If you work with creators — or want to — give Influcio a try and tell us what you think!

Thanks for being here 🤍

— Rex

Hi Product Hunt 👋 I’m Ally, Founder & CEO of Influcio.

Today's marketing process is broken.

It’s slow, manual, expensive—and mostly driven by gut feeling. Yet social media content is the fastest way brands go viral today. That gap is why we built Influcio.

Influcio is an AI-powered Influencer Marketing OS — your AI CMO for going viral.

We help brands:

• 🤖 Plan campaigns with AI-driven strategy instead of spreadsheets

• 🎯 Match with the right influencers at scale (hundreds in minutes, not weeks)

• 📈 Launch, optimize, and iterate campaigns automatically based on real performance data

• 🔁 Learn over time — every campaign makes the system smarter

We’ve already worked with amazing teams like Temu, Shopline, Luma AI, and Dyna Robotics, and we’re now taking what used to be enterprise-only workflows and making them fast, scalable, and data-driven for every modern marketing team.

Our long-term vision is bold:
👉 to build a self-evolving AI CMO that continuously learns from millions of influencer campaigns and optimizes growth automatically.

Today, we’re excited to finally share Influcio with the Product Hunt community 💜
If you’ve ever struggled with influencer discovery, campaign management, or ROI tracking—we built this for you.

Would love your feedback, questions, and support 🙏
Happy to jump into the comments and chat!

— Ally
Founder & CEO, Influcio

👋 Hey Product Hunt! I’m Xiaobo, the Frontend Developer at Influcio.

From a technical perspective, we went through a fairly typical pivot. Early on, we leaned toward “feature stacking,” which led to high coupling between pages and fragmented state management. As a result, iteration speed gradually slowed down. We later shifted to a workflow-centric architecture: we abstracted stable domain models and events (tasks, steps, outcomes, audits), kept the UI layer thin, and redesigned the data layer as composable queries and mutations (with explicit caching and invalidation rules). This significantly reduced implicit cross-page dependencies.

The second pivot was moving from a “build everything upfront” mindset to a “close the loop first” approach. We prioritized end-to-end integrity of the core user journey—instrumenting success rates, latency, and conversion funnels—and used observability to drive iteration, rather than adding features based on intuition alone.

— Xiaobo

👋 Hey Product Hunt! I’m Amelia, the Founding Product Designer at Influcio.

The design of Influcio started with a simple question: why doesn’t influencer marketing get smarter over time? Most tools solve isolated problems. They were functional, but not thoughtful. They help people get tasks done, but rarely help them make better decisions.

Our focus was clarity, accountability and engagement ✨:

❓How can we reduce the chaos of DMs, spreadsheets, and guesswork into one calm, focused workflow?

❓How can we help teams quickly see what matters most?

❓How can we turn complex processes into an experience that is intuitive, focused, and even a little delightful?

Influcio is more than a tool. It’s a system that 🙌helps teams scale campaigns with confidence.

This product is the result of many late nights and endless iterations. I’m incredibly excited (and a little nervous!) to finally share it with you all！

— Amelia Yang

👋 Hey Product Hunt! I’m a Core Developer at Influcio.

From an engineering standpoint, our early days were about shipping fast , which gradually introduced tighter coupling and complexity. As things slowed down, we re-architected around stable domain models and clear workflows, keeping the core logic explicit and the UI layer lightweight. This helped us reduce hidden dependencies and build a more maintainable system

More recently, we’ve been transitioning toward AI by redesigning system boundaries and data structures to support more intelligent behaviors. Huge shout out to the team 🙌 for pushing this forward—would love for you to try Influcio and share your thoughts with us! ✨

— Mathew Li

Anyone who’s run influencer campaigns knows how messy it gets fast — tracking creators, results, follow-ups, and what worked last time. I believe an all-in-one setup that remembers what performed well could save a lot of manual work.