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10 marketing channels that are being underutilizedHow do we define a marketing channel, to begin with? Well, a basic definition offered up by Boundless goes: "A marketing channel is a set of practices or activities necessary to transfer the ownership of goods..." So, anything that reliably facilitates the transfer of goods from the producer to the consumer such as a billboard ...
The Next Web
Social Proof: What It Is and Why It's Great for Marketing - OberloMake no mistake, humans are pack animals. It doesn't matter which corner of the globe you look at, people are looking for the same thing - social acceptance. We have a desire to fit in with the rest of the crowd which affects our lives in a variety of ways, including our purchasing behavior.