Impossible Burger

A burger made from plants for people who love meat.

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Impossible Burger is a delicious burger made entirely from plants for people who love meat. Every time you choose a quarter-pound Impossible Burger instead of a burger made from a cow, you can make a huge difference without compromising.

  • Ethan Sherbondy
    Ethan SherbondySystems Engineer, Clover Food Lab

    Seriously tastes and cooks like real meat!


    Slight after taste (maybe from coconut oil), and doesn’t taste like *great* ground beef, just okay ground beef. Very expensive right now!

    Tried the burger over a year ago for the first time at Impossible HQ, have been very impressed by their execution, marketing, and product.

    Hope they manage to get the price point down dramatically so they can actually undercut the cost of ground beef in the US, without compromising the product. That’s the real challenge!

    Ethan Sherbondy has used this product for one year.
  • pete bray
    pete braycoder / product / indie maker

    Super delicious


    Expensive -- it costs an extra $6/patty vs regular meat at a local brewery. Doesn't hold heat super long.

    I went hunting for this burger when I read about it somewhere or other. It's hard to find, as many of the listed locations on their site no longer stock it. Delicious product.

    pete bray has used this product for one month.
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Ross Currie
Ross Currie@rossdcurrie · Founder, Brutal TearDowns
Nice idea, but personally I'm holding out for meat-grown-in-vats.
Scott@scotty_mcq · Electrical Designer
@rossdcurrie me too! I can't wait
Can Olcer
Can Olcer@canolcer · Co-Founder Kosmos School
Abadesi@abadesi · Co-founder, Elpha
Thanks for hunting @jgage718 I love seeing more alternative products hunted by the community like this. I tried the Impossible Burger in NYC in Jan and was blown away. Hands down the most meat-like plant food I've ever had. Right down to the medium rare look of the fake blood! It doesn't have the exact fatty umami richness of real burgers but it comes close. If we have any hope of making our planet live longer reducing our consumption of animals particularly cows is really important and I think for people who feel they can't survive without a good burger - this might convince them 🐮
Mike Smith
Mike Smith@mrmikesmith · Helping and learning
I was so ready to hate this burger but after trying it I think it's the future. If i had to put math to it I'd say it is like 85% comparable to meat. Certainly not an exact replica but pretty good facsimile. I'm not vegan but I fully expect 10-20 years from now for these type of meats to be the standard if price can get down and for animal meat to be a special treat. "Why did you kill that poor defenseless cow?" "Oh, well i was hungry" just feels like an antiquated way of thinking.
Chris Frantz
Chris Frantz@frantzlight ·
@mrmikesmith It's already pretty close to that. Beyond Burgers at home, Impossible Burgers when out. It's not hard skipping the animal meat already.
Nick Abouzeid
Nick AbouzeidPro@nickabouzeid · Content @ Emergence Capital
I had a version of the Impossible Burger (their meatball sub) in Boston. Absolutely loved it.
TJ@tjwise_ · Founder, Mod Cabinetry
Have you seen actual footage of a slaughter house? If not and you eat meat take the time to watch. You should know what happens to the the living beings that become your meal and that become you. Most people never eat meat again once they watch the footage. The abuse is severe and heartbreaking which goes against our moral fiber on how to treat anything living. Here is a video of people watching the footage (not graphic). Even that is shocking.
John@john_cockerill · I needed to add this.
@tjwise_ Then the issue is with the way that the slaughterhouse treats/abuses the animals. Unfortunately you have to end a life to get meat. There's awful ways to do that and then there are quicker less painful ways to do that. I'll continue to support places that treat the animals ethically and eat meat, as humans evolved to.