Impossible Burger is a delicious burger made entirely from plants for people who love meat. Every time you choose a quarter-pound Impossible Burger instead of a burger made from a cow, you can make a huge difference without compromising.
Tried the burger over a year ago for the first time at Impossible HQ, have been very impressed by their execution, marketing, and product.
Hope they manage to get the price point down dramatically so they can actually undercut the cost of ground beef in the US, without compromising the product. That’s the real challenge!
Seriously tastes and cooks like real meat!
Slight after taste (maybe from coconut oil), and doesn’t taste like *great* ground beef, just okay ground beef. Very expensive right now!