Ikea PS 2014

Ikea hacked Instagram to create a website/shop in the app

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Geoffrey Weg
Geoffrey WegHunter@geoffreyweg · Betaworks, TechStars, White House
For the full experience, check out the "Ikea_PS_2014" account within Instagram's app. From PSFK: "The Ikea_ps_2014 Instagram account serves as the website’s “home page,” with each post representing a product category like Benches or Tables. When you tap the individual category picture, hidden tags are revealed that offer a “link” to each product within that category. Every one of the 34 items in the collection received their own Instagram accounts – like ps_laptop_station and ps_side_table. Within each product’s Instagram account lies videos of the item being used, product information, and snapshots for different angles."
Eric Metelka
Eric Metelka@eric3000 · Product Manager, PowerReviews
This is the most creative and best use of Instagram I've ever seen. They really thought about how they could hack the product and put together a really unique campaign that I hope increases engagement for IKEA.