Hustle Con Stories πŸ‘»

Stories of successful founders who can't code

#3 Product of the DayMarch 17, 2015
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These guys are killing it with the infographic stories that they're putting out. They're some of the most informative/in depth researched background stories I've seen.
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I like the unique infographic presentation, @samparr and team, although I'm honestly not a fan of the tagline, "Stories of successful founders who can't code." Although a clear descriptor, no one wants to be described as "not" something (the same reason why I avoid the term "non-technical"). I wrote about this topic and the importance of roles outside of engineering a while back. Maybe "don't code" would be more apt but now I'm just splitting hairs. I don't get hung up on other's PC diction. πŸ˜„
I think that's solid feedback @rrhoover and I don't disagree with ya. Too be honest, we're still tinkering with our tagline and identity. Hustle Con and Hustle Con Stories started as a way to talk about non-technical founders but has since morphed into this platform to discuss all things non-technical about running a company. So regardless if the person doesn't code (or can't code) or if they're a full on engineer, we are becoming the place to discuss strategies to building cool things. Kinda like a startup MBA except taught by interesting founders. Know what I mean?
@rrhoover @thesamparr I'd never thought about it before, but "non-technical" does kind of assume a "coding, then everything else" mindset. What is the non-exclusive version of the set of roles at a company who don't code? Is there one? "Business people" is so vague as to become useless, and I don't think it would even properly cover everyone. I do like "who don't code" because it focuses on role rather than ability. I also don't see the need to specifically exclude founders who DO code, as long as they [description of hustled here]... Maybe just something like "stories of successful founders who beat the odds"
@samparr @rrhoover I hate to disagree, but from what I hear when I talk to founders, there are some entrepreneurs who feel that their problem is that they can't code. That tagline speaks to the way they're feeling and almost makes adds a sense of pride to it.
Fair point, @andrewwarner. I'm sure many people don't care about the term, "non-technical" but when describing, someone I try to focus on someone's abilities and area of focus (marketer, designer, salesperson, product manager, etc.). There's a lot of focus on being technical (explicitly and implicitly) but ultimately you need to execute well in more than just engineering to build a successful company (of course).
I agree with @andrewwarner that the fact these speakers are "non-technical" probably has some element of appeal to many founders. But I also agree with @rrhoover that I'm not a fan of the "founders who CAN'T code" tagline β€” I spoke at Hustlecon last year; I don't spend much time coding, that's not because I "can't" code - it's just that I find I'm really slow at it and so only really code if I'm hacking around with something. Maybe "non-engineer founder" could be better?
By the way, my partners in crime with Hustle Con Stories and Hustle Con are John Havel (designer extraordinaire), Eric Bahn (founder of beatthegmat) and Elizabeth Yin (founder of launchbit).
@thesamparr Thanks for creating these. I'm sure it takes significant effort to put these together. They're very informative.
@erictwillis Happy you like them! @jmhav was actually the one who created the site and did all of the design work. He was the brains behind it. He pays so much attention to detail it's not even funny. At first it'd take us about three days to make them. Now he can do it in one sitting. I go out, interview the founders, get the info, we work together to nail down the story, then he pounds out the design in one day. It's amazing to watch,
Yo yo! I'm of the makers of Hustle Con and Hustle Con Stories.
@thesamparr How do you get so many cool speakers for hustlecon?
@philipithomas HA! We get asked this all the time. So here's the truth: we cold email each founder funny GIF's. Here's an example:
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One of the reasons that we wanted to do this was to illuminate in an easy-to-read way just how hard it is to start a business. If you look at everyone's journeys, regardless of the business, they are all so long/hard. I don't think that gets visually shown enough in our industry -- especially for companies that seemingly are overnight successes such as the people we feature on this site.