How to Align SaaS Content Marketing and Product Management

Create a sustainable system for acquisition and retention

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Nichole Elizabeth — Moderator at Product Hunt
Hi all, this is my first e-book! Let me know your thoughts. 💛

I've talked about how Inbound Marketing Alone Isn't Sufficient for SaaS Customer Success and this book goes into more detail about that.

Both were inspired by @LincolnMurphy's explanation of The Success Gap, which can be a HUGE problem for SaaS startups/companies if it isn't addressed.
@nikkielizdemere great! Cannot wait to read it. :)
Ramin — marketing, Close.io
@nikkielizdemere Super interesting topic, looking forward to read this!
Osman — Growth and product.
Great topic. It came at just the right time as we're trying to align our content marketing to our product strategy and highlight some of our upcoming features.
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Nichole Elizabeth — Moderator at Product Hunt
@osmanify Hi Osman, that's great! As @LincolnMurphy points out, "There is often a gap between the functional completion of your product and the customer’s Desired Outcome." This is important to note, because the educational materials that are necessary for your customers to help them reach their Desired Outcome might not have anything to do with features, as Desired Outcome can exist outside of features.
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