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How to Align SaaS Content Marketing and Product Management

Create a sustainable system for acquisition and retention

From the maker

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Nichole Elizabeth
@nikkielizdemere · Moderator at Product Hunt
Hi all, this is my first e-book! Let me know your thoughts. 💛 I've talked about how Inbound Marketing Alone Isn't Sufficient for SaaS Customer Success and this book goes into more detail about that. Both were inspired by @LincolnMurphy's explanation of The Success Gap, which can be a HUGE problem for SaaS startups/companies if it isn't addressed.

Discussion

M
Nichole Elizabeth
@nikkielizdemere · Moderator at Product Hunt
Hi all, this is my first e-book! Let me know your thoughts. 💛 I've talked about how Inbound Marketing Alone Isn't Sufficient for SaaS Customer Success and this book goes into more detail about that. Both were inspired by @LincolnMurphy's explanation of The Success Gap, which can be a HUGE problem for SaaS startups/companies if it isn't addressed.
Osman
@osmanify · Growth and product.
Great topic. It came at just the right time as we're trying to align our content marketing to our product strategy and highlight some of our upcoming features.
Francois Le Nguyen
@flenguyen · Product Sponge
Brilliant! Thanks for taking the time to write and share your insights on this important gap that exists in the product management process! Was curious to know whether or not you touch base on how 'Product Marketing' should fit into this value and communication channel?
Alex Chuang
@alexchuang72 · Managing Director, Launch Academy
Congrats Nichole! These are excellent topics. Most entrepreneurs spend too much time focusing on acquisition, but forget about retention and monetization. Happy to promote it via Launch Academy's private network.
Mike Kawula
@mikekawula · CEO | Social Quant
This was awesome. Surprised that the study showing that increasing retention had a 6.71% impact on the bottom line and not more. We've been focusing a lot on our onboarding process making consistent tweaks the last 3 months and have benefited with a big jump in our conversion rate from trial to paid and less support inquires. Great stats in this post.