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How much does a website cost?

Easily calculate the cost of a website using this handy tool

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Mikael Cho@mikaelcho · Founder of Crew | Creator of Unsplash
Pricing is tricky business. So over a year ago we made a tool to help you figure out how much any app idea is supposed to cost. It was called How Much To Make An App (http://howmuchtomakeanapp.com). Since then, over 1 million app makers, entrepreneurs, and businesses have used it to put a dollar figure to an idea. Today, we're happy to ship 'How Much Does a Website Cost' out the door. It's based on budgets from 10,000+ project submissions on Crew to give you an even better idea of cost. And you can evolve your idea until it fits within your budget by selecting features and taking them away until your idea has what you need for the right price. The budgets aren't necessarily specific to how much it costs to work with an agency, studio, or freelancer (we have a mix of studios, freelancers and agencies on Crew). The budgets are more meant to be ballpark ranges (not final estimates) based on averages we've seen and hitting a quality standard for the final product. Estimates can vary greatly depending on how you decide to execute on something and what your goal with the end product is (i.e. first version as a test, to be a best in class product right now, etc.). But these are the averages we've seen if you're aiming to build something right now that 's top quality. If you're building a website/web app or planning to, hopefully this is useful so you have a rough idea of ballpark pricing. Let us know if you have any feedback. Thanks a lot for taking the time to check it out. Mikael and the Crew team || http://crew.co
Λ L E X Λ N D E R@mrjonesedition · know people and talk to them
@mikaelcho Just amazing. I'm in the market to get something built, and now I'm suddenly the expert among my friends and colleagues for quotes on projects. This helps out a lot. Great job!
Gabe Grimley@gmgrimley · Co-Owner, Pet Fox Studios
@mikaelcho I'd love to see the final outcome to display a spec sheet of the answers I selected. That way, if I did direct a potential client to the site, they'd have something to send to me.
Mikael Cho@mikaelcho · Founder of Crew | Creator of Unsplash
@gmgrimley Hey Gabe! Thanks for giving it a go. If you click 'Show Breakdown' at the end (http://cl.ly/3A3N3E2A2m0K) it should give you a list of the things selected. Does that help?
Gabe Grimley@gmgrimley · Co-Owner, Pet Fox Studios
@mikaelcho Hey look at that. Perfect. I might have been blinded by the 0's I've been missing on my quotes I send out.
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Build it, break it.@pointandstare · Director, Point and Stare
In my 20 years in the online industry, I get asked this question a lot: "How much is a website?" To which my answer is always "The same price as a car".
Michael Aleo@michaelaleo · CEO at NAV
@pointandstare and a 1999 Toyota Corolla and 2016 M5 both have power door locks, air conditioning, and an automatic transmission. They both get you to and from work. But man, are they two different experiences. This tool is really well done, but for $12,000 I doubt you're getting research, moodboards, wireframes, content written, rounds and rounds of custom design iteration, etc.
Lance Scadden@lancescadden · Data Analyst, Swift Transportation
@pointandstare Maybe 20 years ago.
Build it, break it.@pointandstare · Director, Point and Stare
@lancescadden why? Have car prices not changed since then?
Michael Aleo@michaelaleo · CEO at NAV
@lancescadden You should probably tell that to everyone buying $20k+ websites out there.
Lance Scadden@lancescadden · Data Analyst, Swift Transportation
@michaelaleo have been for 20 years.
Michael Aleo@michaelaleo · CEO at NAV
@lancescadden How much do you think a website should cost? It's a "thing" with incredibly slippery slopes. A website could be a simple ThemeForest theme with slight iterations and stock images. Or it could require research, user testing, copywriting, photography, videography, content strategy, advertising, community management... the list goes on and on. You can't put a static value on something that varies so greatly.
Lance Scadden@lancescadden · Data Analyst, Swift Transportation
@michaelaleo Will use this alongside my "How much house can I afford" calculator from Countrywide, that was voted #1 by mortgagehunt
Michael Aleo@michaelaleo · CEO at NAV
@lancescadden oh you're just trolling. Imagine me raging out or whatever you wanted.
Edwin Tofslie@tofslie · Co-Founder of builtbybuilt.com
@michaelaleo @pointandstare Amen Michael. Also those who aren't looking at this as a commodity are the ones making decent work & are actually servicing all aspects of a client's needs. This tool is fine for pricing mainly the production portion of a site, but it does not address so many important variables starting with the ones you listed. I actually do think this tool is fine in the right hands with the understanding that not every client comes to the table with the same problems. The target audience of a tool like this is also important to note. Most people using this tool are the ones needing a very straight forward site and probably have content & strategy already in hand. Unfortunately it can also be damaging to the industry as many people do not understand the difference between the production of a build vs. actually serving a client fully in all aspects of their problem at hand as you noted.
Irving Torres@irvingtorresyc · Freelance Designer
@michaelaleo @pointandstare found the designer! Great site you have by the way. Love your work.
Michael Aleo@michaelaleo · CEO at NAV
@tofslie Well said, agree with you on all counts! @irvingtorresyc thanks for the kind words :)
Richart Ruddie@richartruddie · Internet Entrepeneur who makes cool stuf
@pointandstare Could not agree more. Just tested it out....
Mikael Cho
Maker
@mikaelcho · Founder of Crew | Creator of Unsplash
Pricing is tricky business. So over a year ago we made a tool to help you figure out how much any app idea is supposed to cost. It was called How Much To Make An App (http://howmuchtomakeanapp.com). Since then, over 1 million app makers, entrepreneurs, and businesses have used it to put a dollar figure to an idea. Today, we're happy to ship 'How Much Does a Website Cost' out the door. It's based on budgets from 10,000+ project submissions on Crew to give you an even better idea of cost. And you can evolve your idea until it fits within your budget by selecting features and taking them away until your idea has what you need for the right price. The budgets aren't necessarily specific to how much it costs to work with an agency, studio, or freelancer (we have a mix of studios, freelancers and agencies on Crew). The budgets are more meant to be ballpark ranges (not final estimates) based on averages we've seen and hitting a quality standard for the final product. Estimates can vary greatly depending on how you decide to execute on something and what your goal with the end product is (i.e. first version as a test, to be a best in class product right now, etc.). But these are the averages we've seen if you're aiming to build something right now that 's top quality. If you're building a website/web app or planning to, hopefully this is useful so you have a rough idea of ballpark pricing. Let us know if you have any feedback. Thanks a lot for taking the time to check it out. Mikael and the Crew team || http://crew.co
Λ L E X Λ N D E R@mrjonesedition · know people and talk to them
@mikaelcho Just amazing. I'm in the market to get something built, and now I'm suddenly the expert among my friends and colleagues for quotes on projects. This helps out a lot. Great job!
Gabe Grimley@gmgrimley · Co-Owner, Pet Fox Studios
@mikaelcho I'd love to see the final outcome to display a spec sheet of the answers I selected. That way, if I did direct a potential client to the site, they'd have something to send to me.
Mikael Cho
Maker
@mikaelcho · Founder of Crew | Creator of Unsplash
@gmgrimley Hey Gabe! Thanks for giving it a go. If you click 'Show Breakdown' at the end (http://cl.ly/3A3N3E2A2m0K) it should give you a list of the things selected. Does that help?
Gabe Grimley@gmgrimley · Co-Owner, Pet Fox Studios
@mikaelcho Hey look at that. Perfect. I might have been blinded by the 0's I've been missing on my quotes I send out.
Fred Rivett@fredrivett · Co-founder UserCompass.com & @wecontrast
The team at Crew do it again. Last year @meseali wrote about how side project marketing has taken over from content marketing and he's totally right. https://medium.com/swlh/side-pro... What I love most about everything Crew do, is that they move fast, experiment, create super useful tools and always make them look beautiful. As a designer I really appreciate the love they put into polishing the details, and HMDAWC is no exception here. In terms of the tool, this makes total sense, both from a users perspective and for Crew. Obviously the numbers here are based around Crews pricing model, but having a simple checklist that I can point anyone who asks me how much does a website cost is really useful, this will enable them to think the details through more and get an idea of a rough cost to expect. I'll definitely be keeping this in mind next time a friend asks me this. Great work team 🙌
Ali Mese
Maker
@meseali · http://growth.supply
@fredrivett Thanks for all these encouraging words, Fred, really appreciated! Keep inspiring us with all those tools you guys launch, too, great stuff 👌
Fred Rivett@fredrivett · Co-founder UserCompass.com & @wecontrast
@meseali Totally welcome Ali, love what you're doing with Crew 👌
Damir Dulic@ddulic92 · DevOps Engineer @ ICBTech
Most of "premium" functions can be found with any WP theme, I did websites that required more than I entered in and no way it would ever cost $25000 :/
Fred Rivett@fredrivett · Co-founder UserCompass.com & @wecontrast
@ddulic92 You can always find someone who's willing to do it cheaper, but if you're looking to build a large scale site with an agency you'll expect to pay top dollar. I just went through and asked for everything, and the amount was $43,000-$52,000. To me that seems pretty reasonable. For sure, if you don't want to pay that then don't go to a high quality agency, go to a friend of a friend who freelances, but don't expect the same level of service and likely the quality at the end won't match up either.
Nicola Mastrandrea@nick88msn · Founder of the Nextec
@fredrivett Yes, that's why I think in these tools you should stress the value added and let the customer understand why he should pay more and if he need to pay more. @ddulic92
Michael Aleo@michaelaleo · CEO at NAV
@ddulic92 You're a student (from your bio). Hiring real design and development firms to execute complex projects costs more than a student.
Guy Malachi@guy · Chief Product Officer at Showbox
Great! Now every time somebody asks me how much it'll cost them to build a site I'll know where to send them.
Ali Mese
Maker
@meseali · http://growth.supply
@guy Thanks Guy, hope our estimator will at least give an idea of costs - let us please know whenever you've feedback for us in the future. Wish you all the best with your business!
Guy Malachi@guy · Chief Product Officer at Showbox
@meseali Good luck!