How I Built This: Jim Koch,...
How I Built This: Jim Koch, Samuel Adams
Kickstarting the craft beer movement in America
4 years ago
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Latest in the series In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America.
I'm loving this series and this episode was great too. Outliers, crowdfunding, and lean startup --> who would have thought?