Hooked

A guide to building habit-forming technology.

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Marc Anthony Rosa
Marc Anthony Rosa@marc_rosa · Product Manager @ Getty Images
This is easily my go-to book for whenever I'm exploring product design - it's what I consider the top 5 most important books for building any software company or launching new products.
Nir Eyal
Nir EyalMakerHiring@nireyal · Author of "Hooked" blog at NirAndFar.com
@marc_rosa Thank you!
Nathan Bashaw
Nathan Bashaw@nbashaw · Head of Product at Gimlet Media
Just recommended this the other day to @aaronlammer - such a good book.